Amazon PPC Analyst

As a PPC Analyst, you will support our Amazon advertising efforts through hands-on PPC campaign management. You’ll work with our team to audit campaigns, analyze data, and optimize performance to meet our ACOS and sales targets. You should be familiar with Keyword Farming and Keyword Research, using tools such as Helium 10's Cerebro, Magnet, etc.

Key Responsibilities:

Campaign Support & Optimization:
Assist in the day-to-day management of Amazon PPC campaigns, including bid adjustments, keyword updates, and performance tracking.
Analyze PPC data to optimize campaigns for efficiency, reduce ad spend, and enhance sales performance.
Support in managing budgets and adjusting strategies to meet performance goals.

Account Audit & Strategy Development:
Conduct basic audits of our Amazon Advertising account under guidance, identifying areas for improvement.

Keyword Research & Competitor Analysis:
Perform keyword research and competitor analysis to support our targeting efforts.
Help identify and test new keyword opportunities, adjusting based on campaign results.

Technical PPC Operations:
Manage campaigns through Amazon Ads Console and work with bulk files.
Support the PPC team with daily and weekly tasks, refining your skills in keyword management and performance monitoring.

Tools & Platforms:
Helium 10, Data Dive, and Amazon Ads Console to gather insights and apply findings to campaigns.

Qualifications:
Proven experience in Amazon PPC management with a strong track record of lowering ACOS and driving sales growth.
Proficiency in managing PPC bulk files and creating optimized ad campaigns.
Strong analytical skills for keyword research and competitor analysis.
Hands-on experience with Amazon Ads Console, Helium 10, and Data Dive.
Excellent attention to detail, problem-solving skills, and a proactive attitude towards continuous improvement.
Ability to manage multiple campaigns and tasks effectively in a fast-paced environment.