Digital Marketing and Client Acquisition Specialist

Job Title: Digital Marketing and Client Acquisition Specialist
Job Type: Full-Time
Location: Philippines, Remote, M-F 10:30AM-7PM IST
Restriction: This opportunity is for candidates residing in the Philippines
Compensation: $1,350 Monthly DOE


THE DIGITAL MARKETING RECRUITERS
Digital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years. We work with highly skilled marketing, digital marketing, and sales professionals and match them with our clients from diverse industries across the United States. Our selection process incorporates comprehensive resume screening, shortlisting, conducting video-recorded interviews and providing client information, administering written assessments (if required by the client), arranging client interviews, and facilitating job offers and placements.


THE ROLE
The client is looking for a customer acquisition-focused Digital Marketing and Client Acquisition Specialist to join their team. In this role, you will be responsible for acquiring new clients by targeting two key personas: founders of MSMEs/SMEs seeking redesign services and marketing teams in need of Webflow expertise. Your job will be to craft and execute data-driven marketing strategies that generate leads and drive conversions across digital channels. If you’re skilled in performance marketing and love leveraging AI tools for growth, this is the role for you.


KEY RESPONSIBILITIES
*Develop and execute customer acquisition strategies targeting MSME/SME founders and marketing teams focused on Webflow services.
*Manage multi-channel marketing campaigns (SEO, paid search, social media, and email) to drive qualified leads and conversions.
*Leverage AI tools to enhance marketing performance, streamline operations, and scale campaign effectiveness.
*Collaborate with content, design, and sales teams to create engaging marketing materials and align campaigns with business goals.
*Continuously analyze campaign performance to refine strategies, improve ROI, and identify growth opportunities.
*Establish partnerships with relevant influencers and service providers to expand reach and drive additional acquisition channels.
*Stay up-to-date on industry trends to keep marketing strategies fresh, innovative, and effective.
*Run Retargeting Campaigns: Develop and manage retargeting campaigns for website visitors and organic content audiences to re-engage potential customers and drive conversions through personalized ads across social media and search.


QUALIFICATIONS
*3-5 years of experience in growth marketing, with a proven focus on customer acquisition.
*Proficient in using AI-powered tools (e.g., ChatGPT, Jasper, MidJourney) to automate and optimize performance marketing campaigns.
*Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) to build and track lead nurturing workflows.
*Expertise in Google Analytics, Google Tag Manager, and other performance measurement tools for tracking and reporting on campaign effectiveness.
*Experience with A/B testing, conversion rate optimization (CRO), and data analysis for continuous improvement.
*Familiarity with CRM systems and customer data platforms for targeted marketing campaigns.
*Strong understanding of Webflow and digital services ecosystems is a plus.
*Experience working with MSMEs, SMEs, or B2B clients.
*Excellent communication, project management, and collaboration skills.