Amazon PPC Specialist

Job Posting: Amazon PPC Specialist at Rocky Mountain Co.

About Us

Rocky Mountain Co. is a leading online retailer and Brand Management Agency, specializing in sales exclusively through Amazon. We have successfully carved our niche in the Canadian health and beauty and grocery markets. Our dedication to the dynamic e-commerce landscape has fostered robust partnerships with wholesalers, distributors, and brands. As we navigate this exciting growth trajectory, we invite you to join our team to help drive a rapidly growing section of our business.

Position: Amazon PPC Specialist
Location: Remote (Must be willing to work 9-5 MST)

Role Overview:
We are seeking a data-driven Amazon PPC Specialist to join our brand management team. This individual will be responsible for planning, executing, and optimizing pay-per-click (PPC) advertising campaigns on Amazon to maximize brand visibility, drive traffic, and improve conversions. The successful candidate will receive comprehensive on-the-job training and must demonstrate a strong desire to learn, grow professionally, and contribute to the company’s success.

Key Responsibilities

Plan and Execute PPC Campaigns:
Develop, implement, and manage Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.

Optimize Campaign Performance:
Continuously monitor and analyze campaign performance metrics (ACoS, TACOS, CTR, CPC) and make data-driven adjustments to improve efficiency and maximize ROI.

Keyword Research and Strategy:
Conduct in-depth keyword research to identify high-performing keywords and develop strategies to improve ad targeting and visibility.

Budget Management:
Allocate and manage daily/weekly/monthly budgets to ensure optimal ad spend and profitability across campaigns.

Competitor Analysis:
Perform regular competitor analysis to identify market trends, gaps, and opportunities for improving campaign performance.

Collaboration with Brand Teams:
Work closely with Brand Managers, SEO and catalog Specialists, and management to ensure alignment between advertising strategies, product listings, and brand messaging.

Reporting and Insights:
Generate detailed reports on campaign performance and provide actionable insights to internal stakeholders, helping to inform overall brand strategy.

Amazon Program Utilization:
Leverage Amazon tools and programs such as Brand Analytics Reporting, Seller Central Reporting and New-to-Brand metrics to drive advertising success.

Continuous Learning and Adaptation:
Stay updated on Amazon advertising trends, tools, and best practices to ensure campaigns remain competitive and effective.

Qualifications & Requirements
Proven experience managing Amazon PPC campaigns and a strong understanding of Amazon's advertising ecosystem.
Proficiency in Amazon Seller Central and Advertising Console.

Strong analytical skills and experience working with data to optimize campaign performance.
Familiarity with third-party tools such as Helium 10, Data Dive, or Sellerboard is a plus.

Exceptional time management and organizational skills, with the ability to manage multiple campaigns simultaneously.
Excellent written and verbal communication skills in English.

Proficiency in tools like Google Sheets/Microsoft Excel for data analysis and reporting.
Knowledge of Google Drive, Gmail, Zoom, Slack, and bonus familiarity with Notion for task management.

Ideal Candidate Characteristics

Detail-Oriented: You have a sharp eye for detail and are meticulous when monitoring campaign performance.
Data-Driven: You love digging into numbers to uncover insights and improve outcomes.
Adaptable and Eager to Learn: You thrive in a fast-paced environment and are constantly seeking to improve your skills.
Collaborative: You work well with teams and are comfortable sharing insights and ideas to achieve shared goals.
Problem Solver: You proactively identify issues and implement solutions to optimize performance and processes.
Benefits
Be part of a forward-thinking online retail team of leaders.
Thrive in a collaborative and innovative team setting.
Competitive compensation package.
Performance-based incentives to reward outstanding achievements.

How to Apply

If this sounds like you, please reply to this job post with the following:

A short description about yourself, your experience, and why you would be a good fit for this role.
Visit the website “speedtest.net” and perform an internet speed test. Post your results for both upload speed and download speed.

Provide a CV or Resume of your past experience.

Include the word “Orange” in the subject line.

What you enjoy doing in your spare time.

What are your salary expectations?