Meta Ads Specialist

As a Meta Ads Specialist, you will be responsible for planning, executing, and optimizing Meta (Facebook and Instagram) ad campaigns. You'll play a key role in developing ad strategies, analyzing performance data, and creating campaigns that resonate with target audiences and align with our clients’ objectives.

Responsibilities:

Campaign Management: Set up, monitor, and optimize Meta ad campaigns across Facebook and Instagram to meet KPIs.

Strategy Development: Develop and implement strategic ad plans based on client goals, market research, and data insights.

Audience Targeting: Utilize Meta’s audience insights and custom audience tools to reach and engage the right target groups.

Creative Collaboration: Work with creative teams to develop engaging ad creatives and ad copy that align with campaign objectives.

A/B Testing: Conduct ongoing A/B tests to optimize ad performance and identify high-performing variations.

Performance Analysis: Monitor ad performance, analyze data, and generate actionable insights to improve ROI.

Reporting: Provide clients and stakeholders with regular performance reports and insights into campaign progress and success.
Requirements:

Experience: Managing Meta (Facebook/Instagram) ad campaigns.
Certifications: Facebook Blueprint certification is a plus.
Analytical Skills: Strong data analysis skills and the ability to interpret performance metrics and adjust campaigns accordingly.
Technical Skills: Proficiency in Meta Ads Manager, Audience Insights, and Google Analytics.
Communication Skills: Excellent verbal and written communication skills to convey data-driven insights and collaborate with clients and team members.
Creative Eye: Ability to work with creative teams and provide feedback on ad creatives to enhance engagement.
Attention to Detail: Meticulous with campaign tracking and reporting, ensuring accuracy and clarity in client communications.

How to Apply:

Interested candidates are invited to send a resume and cover letter to recruitment@flexiwork.services. Please include a portfolio of past Meta ad campaigns or case studies that showcase your skills and achievements in digital advertising.