Marketing Specialist

We are seeking a creative and results-driven Marketing Specialist to join the team. The ideal candidate will play a crucial role in developing and executing marketing strategies that enhance brand awareness, drive engagement, and generate leads. This position requires a blend of analytical skills and creative thinking to effectively promote our products and services across various channels.

Responsibilities

Develop and implement comprehensive marketing campaigns across digital and traditional platforms, including email marketing, content marketing, and print advertising.
Maintain and build our Constant Contact environment to deliver maximum value for
Manage social media accounts, creating engaging content that resonates with our target audience while monitoring performance metrics.
Deliver email marketing to clients
Collaborate to ensure cohesive messaging and branding across all marketing materials.
Utilize marketing automation tools to streamline processes and improve campaign effectiveness.
Conduct A/B testing on various marketing initiatives to optimize performance based on data-driven insights.
Write compelling copy for advertisements, promotional materials, and website content that aligns with brand voice and objectives.
Monitor and report on the effectiveness of campaigns using analytics tools such as HubSpot and Google Analytics, providing recommendations for future initiatives.