Paid Ads Specialist

Company Description


Treantly is a Canadian-based recruitment agency that facilitates the connection between businesses in North America and exceptional remote staff in the Philippines.


Our client is a dental clinic dedicated to providing exceptional patient care and enhancing smiles. To expand our digital footprint and reach more patients, we are looking for an experienced Paid Ads Specialist skilled in managing targeted online campaigns. If you have a passion for creating data-driven advertising strategies and have experience with A/B testing, we invite you to join our team.


Job Responsibilities:
- Develop and Manage Campaigns: Create, launch, and manage PPC campaigns on Google Ads and Meta platforms to align with the clinic’s marketing goals.
- A/B Testing: Implement A/B testing strategies for ad creatives, headlines, and copy to determine the most effective approaches for engagement and conversion.
- Keyword and Audience Analysis: Perform in-depth keyword research and audience targeting to ensure ads reach the most relevant patients.
- Creative Development: Design compelling ad copy and visuals that adhere to brand guidelines and attract potential patients.
- Monitor and Optimize Performance: Track key performance indicators (KPIs), analyze data, and make real-time adjustments to improve campaign results and ROI.
- Budget Management: Manage advertising budgets, ensuring cost-effective use of funds while maximizing reach and impact.
- Stay Updated on Trends: Keep up-to-date with the latest digital marketing trends, platform updates, and best practices in the healthcare advertising space.
- Reporting: Provide comprehensive campaign performance reports and insights to support future strategy development.


Must-Have Requirements:
- Proven experience as a Paid Ads Specialist, preferably with a focus on healthcare or dental industry advertising.
- Expertise in managing Google Ads and Meta Ads campaigns with demonstrable success.
- Proficiency in A/B testing methodologies and tools.
- Strong analytical skills and experience with reporting tools like Google Analytics.
- Excellent copywriting skills for crafting engaging and effective ad content.
- Strong understanding of advertising policies, particularly in healthcare.
- Ability to work independently and collaboratively with the clinic’s marketing team.




What we Offer:
- Opportunities for growth and advancement
- Competitive compensation package, including Philcare HMO


Work Hours:
- Full-time, Eastern Standard Time business hours, Remote


How to apply:
- Fill out the form using this link: tinyurl.com/treantlyapplication
- Jobcode: PAS-D-Nov82024