Digital Marketing Officer

The Digital Marketing Officer is responsible for developing and executing digital marketing strategies that drive brand awareness, engagement, and lead generation. This role combines expertise in content writing and graphic design to create compelling and visually appealing digital content across various platforms. The ideal candidate will have a strong background in both content creation and graphic design, with a proven ability to craft engaging marketing materials that resonate with target audiences.

· Content Creation: Develop high-quality written content for various digital channels, including websites, blogs, social media, email campaigns, and online advertisements. Ensure content is engaging, on-brand, and optimized for SEO.

· Graphic Design: Design and produce visually appealing graphics, including social media images, infographics, banners, and digital ads. Ensure that all graphics align with the brand’s visual identity and marketing objectives.

· Digital Marketing Strategy: Assist in the development and execution of digital marketing strategies to achieve specific goals, such as increasing website traffic, generating leads, and enhancing brand presence.

· Social Media Management: Create and manage social media content across platforms such as Facebook, Instagram, LinkedIn, and Twitter. Monitor engagement, respond to comments, and adjust strategies based on performance analytics.

· Campaign Execution: Implement and manage digital marketing campaigns, including pay-per-click (PPC) advertising, email marketing, and content marketing initiatives. Track campaign performance and optimize based on data-driven insights.

· SEO and Analytics: Conduct keyword research and optimize content for search engines (SEO). Utilize analytics tools (e.g., Google Analytics, social media insights) to track performance, analyze data, and generate reports on campaign effectiveness.

· Brand Consistency: Ensure all digital content and graphics adhere to brand guidelines and maintain a consistent tone and visual style across all marketing channels.

· Market Research: Stay updated on industry trends, competitor activities, and emerging digital marketing technologies. Apply insights to enhance marketing strategies and content.

· Collaboration: Work closely with the marketing team, including other content creators, designers, and strategists, to ensure alignment and integration of marketing efforts.

Job Requirements :
- 3-5 years of experience in digital marketing, content writing, and graphic design. Proven track record of creating successful digital marketing campaigns and engaging content.
- Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field. Relevant certifications (e.g., Google Analytics, HubSpot Content Marketing) are a plus.
- Experience with content management systems (CMS) like WordPress, and familiarity with email marketing platforms (e.g., Mailchimp, HubSpot).

Perks & Benefits :

- Comprehensive health and life insurance on your 16th day of employment, covering 2 free dependent on the 16th day of employment
- Up to 24 leave credits per year
- Flexible leave credits which may be used for vacation, emergency and sick leaves
- Quarterly perks boxes for WFH staff, offering groceries and snacks to keep you fueled
- Superb and exciting Mid-Year Parties – with items to give away and cash prizes!
- Endless opportunities for career advancement
- Annual Performance Review with Salary Increase
- We set you up for success with a company-provided PC/Laptop and fiber internet connection
- Tech-on-wheels Support
- Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues
- International career growth and connections
- Unlimited cash incentives for hired referrals
- Mental Wellness Employee Assistance program through Lifeworks
- In-house psychiatrist available to support employees' well-being
- Become part of the Employee Share Units program
- Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc

Cloudstaff : Build Your Career, Anywhere

Established in 2005, Cloudstaff is a leading outsourcing company that empowers businesses to thrive through smarter talent solutions. We're passionate about creating a work environment that fosters your professional growth and overall well-being.


Why Cloudstaff is the #1 Workplace?

> Award-winning Culture : We're committed to building the #1 Workplace Everywhere, with a proven track record of staff engagement initiatives and industry recognition
> Invest in You : We support your development through comprehensive training programs, mentoring and opportunities for career advancement
> Thrive as an Individual : We offer a strong work-life balance with flexible schedules, meaningful perks and a collaborative team environment.

**To become a priority applicant, please share a 1-2 minute video introduction detailing you experience in this specific role. You can upload your video to the CSJobs platforms. Please use a clean, distraction-free background and speak clearly and articulately.