Pacvue Specialist for Amazon, Walmart, DSP, and Full-Funnel Strategies

Job Title: Pacvue Specialist for Amazon, Walmart, DSP, and Full-Funnel Strategies

Location: Remote

Company Overview:
We are a cutting-edge digital marketing agency specializing in e-commerce platforms, delivering exceptional results for clients across Amazon, Walmart, and other marketplaces. Our team thrives on innovation, data-driven strategies, and a commitment to excellence.

Position Overview:
We are seeking an experienced Pacvue Specialist with a deep understanding of full-funnel strategies to manage and optimize campaigns on Amazon, Walmart, and DSPs. The ideal candidate will be proficient in Amazon Marketing Cloud (AMC) and skilled at blending cross-channel strategies to achieve client goals, providing detailed and impactful reporting across the funnel.

Key Responsibilities:
- Campaign Management: Develop, implement, and optimize full-funnel advertising campaigns on Amazon, Walmart, and DSPs using Pacvue, ensuring that upper, mid, and lower-funnel strategies are aligned to drive client objectives.

- AMC & Multi-Channel Integration: Use Amazon Marketing Cloud to analyze audience behavior, generate actionable insights, and develop a cohesive strategy that integrates Amazon, Walmart, and DSP channels.

- Full-Funnel Strategy Development: Collaborate with internal teams and clients to create full-funnel approaches, seamlessly blending upper funnel awareness, mid-funnel consideration, and lower funnel conversion tactics.

- Performance Analysis & Reporting: Leverage data from AMC and other analytics tools to provide detailed reporting, showcasing campaign performance across the funnel and delivering insights to optimize future strategies.

- Keyword & Audience Optimization: Conduct extensive keyword research and audience segmentation, tailoring campaigns to maximize reach and effectiveness across all stages of the funnel.

- Budget & Resource Management: Oversee budgets, ensuring efficient resource allocation to maximize return on ad spend (ROAS) across multiple platforms.

- Continuous Improvement: Stay updated on industry trends, platform updates, and best practices in multi-channel, full-funnel marketing to consistently enhance strategies.


Qualifications:
- Experience: Minimum of 2 years managing Amazon, Walmart, and DSP campaigns using Pacvue, with direct experience in Amazon Marketing Cloud and full-funnel strategies.

- Technical Proficiency: Familiarity with Type W and Kapoq platforms is highly desirable.

- Analytical Skills: Strong ability to interpret data from multiple channels, identify cross-channel trends, and make data-driven decisions to optimize full-funnel campaign performance.

- Communication: Excellent verbal and written communication skills to clearly convey complex insights to clients and team members.

- Organizational Skills: Proven ability to manage and coordinate multiple full-funnel campaigns, delivering high-quality results on time.


Preferred Qualifications:
- Certifications: Relevant certifications in e-commerce advertising platforms.

- Agency Experience: Previous experience within a digital marketing agency setting.


What We Offer:
- Remote Work: Flexibility to work from anywhere.

- Professional Growth: Opportunities for continuous learning and career advancement.

- Collaborative Environment: A supportive team culture valuing innovation, collaboration, and excellence.


How to Apply:
Interested candidates should submit their resume, a cover letter detailing their experience with Pacvue, AMC, and full-funnel strategies, along with examples of successful cross-channel campaigns. Please include any relevant certifications.


About Us:
As an accredited, certified and verified agency, we specialize in Amazon & Walmart marketplace brand development, helping brands optimize their SEO, PPC, and product sales.

Join our team and help drive multi-channel success for leading e-commerce brands!