Content Manager and Virtual Assistant (Social Media + Blog)

Are you a social media manager or VA looking for a role that can grow into management and develop your professional skills? Want to work for a business with more than just a profit-driven objective?

Apply for this role of content manager and virtual assistant to join a small (but growing) Australian plant-based food blog and food influencer.

You will be the first full-time hire for the company, working directly with myself as the owner of the business. I hope for this to be a long-term working relationship for many years and that you will grow with the company.

My plan is that eventually, as the business grows, this role will be split out into many other specialised roles and you will be able to oversee the social media and content management team.

This role is very broad and hands-on at the moment, so you need to be organized and a quick learner. Fluency in written English and prompt communication is essential.

Some of the main responsibilities include (but are not limited to):
Content Calendar Oversight: Plan and track the content calendar, ensuring each content piece is produced and posted on schedule.
Pinterest & Web Stories: Design and post a consistent flow of engaging Pinterest pins and web stories to boost reach.
Manage Content Across all platforms: TikTok, Instagram, Facebook, Pinterest, Web Stories, Flipboard, YouTube.
Platform Strategy: Collaborate with me to develop and refine strategies for each platform, adjusting based on trends and insights.
Affiliate Links & Graphics: Organize affiliate links, create promotional graphics, and track performance for optimization.
Product Sourcing: Research trending products for affiliate content and arrange sourcing from suppliers for review or promotional opportunities.
Backlink Management: Conduct weekly backlink exchanges.
Keyword Research: Perform or coordinate keyword research for high-impact SEO, following provided guidelines to target priority keywords.
Comment Moderation & Reviews: Review and respond to comments and messages across social channels and blog, encouraging positive engagement. Actively encourage blog recipe reviews and respond to feedback.
Analytics & Reporting: Monitor key metrics such as blog traffic, follower growth, and affiliate conversions.
WordPress Proficiency: Draft articles using Koala AI and ChatGPT in WordPress, upload images, and ensure each post aligns with SEO and visual standards.
eBook Creation: Handle layout and design for eBooks as needed, ensuring a cohesive brand look and feel.
Photo and video editing: Basic Lightroom editing and video editing using CapCut.
File & Content Organization: Maintain an organized filing system for assets, backups on OneDrive or external drives, and handle production logistics like grocery orders.
Weekly Social Media Trends Reporting: Summarize trending content ideas, viral videos and make suggestions for new content to be produced.
Content Analysis: Evaluate social media and blog performance, identifying key trends and opportunities.
Data entry: Upload data and recipe information to website.

KPIs to be determined however will likely be:
Blog traffic
Social media engagement and follower growth
Output of content creation work (volume and quality)
Organization and maintenance of content database

Hours:
This is a full time position (40 hours per week) however hours are flexible - your success will be measured on output
It is a requirement that you do not work for other employers
Role is subject to a one week paid trial period (you will be paid $100) - if successful, you will then be offered the role on a permanent basis

Salary:
$400 USD / month
Payments are made on the 1st and 15th of the month ($200 payment each time)
If KPIs are met, salary will be increased to $448 after 3 months and $480 after 6 months.

Most aspects of the role can be taught, so please still consider applying if you don't have experience with all of these responsibilities. In the subject line of your application, please include the word "Vegan Foodie". Interviews will be conducted in writing over email.