Marketing and Communications Director

Job Summary:

This role requires a multifaceted approach to marketing and communications, involving the development and execution of strategic initiatives across digital platforms, content creation, social media, video production, and WordPress development, particularly in creating team pages. The Director will operate within our EOS framework, holding the Marketing Seat on our accountability chart, ensuring alignment with company goals.

Generally, you will be expected to work business hours M-F, Central Standard Time. We observe both US and Philippine holidays.

Key Responsibilities:

Marketing Planning & Strategy:
Devise and implement strategic marketing plans to meet business objectives.
Drive monthly marketing campaigns and initiatives.

Content Strategy & Creation:
Develop engaging content strategies, including case studies and blog posts.
Oversee the creation and management of WordPress pages to optimize user interaction.



Email & Newsletter Marketing:
Design and manage email campaigns, including newsletters and event-specific drip campaigns.
Ensure high-quality email deliverability and consistency.

Social Media Management:
Plan, design, and execute content across social media platforms.
Develop video content, managing scripting, shooting, editing, and publishing processes.

SEO & Online Presence:
Enhance search engine optimization using RankMath, managing online listings and profiles across platforms like Google My Business, Justia, Avvo, and SuperLawyers.
Update and create content to bolster SEO rankings.

Client Engagement & Lead Management:
Manage systems for client feedback and lead qualification, utilizing current forms and tracking systems.
Provide insights to refine targeted marketing strategies.

Team Collaboration & Communication:
Oversee all third-party communications, ensuring consistency in client proposals and marketing collateral.
Collaborate with team members for quality control and content consistency.

Qualifications:
Proven experience in a marketing leadership role, strong in digital marketing and communications.
Proficient in WordPress (specifically page creation), Apollo, and ActiveCampaign.
Familiarity with EOS and experience in a structured accountability role.
Strong communication, organizational, and project management skills.
Capacity to work both independently and collaboratively.
Creative and strategic mindset.

How to Apply:

Interested candidates should submit a message with a short note about why they'd want to work with us, a resume (as a PDF, website portfolio, or link to a LinkedIn profile), and a rating of familiarity with the following systems, rated from 1 (not familiar) to 5 (very familiar):

ActiveCampaign
WordPress
Apollo
EOS
GravityForms

Do not contact the firm. The expected start date is early January, 2025.

About Spera Law Group, LLC

At Spera Law Group, LLC, our mission revolves around helping business owners prevent costly and time-consuming legal issues. We serve as fractional general counsel, providing a flat-fee model that ensures our clients enjoy expert legal services without the unpredictability of hourly billing. Our values—identifying opportunities to deliver value, effective communication, attention to detail, passionate engagement, and fostering a fulfilling life for both our team and clients—guide our daily operations.

Core Focus and Strategy

Our core focus is clear: to serve as the legal pillar for mid-sized businesses with gross profits between $1 million and $30 million. We aim to resolve their primary legal needs across areas like general counsel, intellectual property, estate planning, dispute resolution, employment, and tax. Our market strategy champions upfront pricing, leveraging pioneering technology, and maintaining a steadfast business-driven focus that resonates with CEOs and enterprise leaders alike.

Vision and Goals

Looking into the future, our ten-year target includes staffing at least six attorneys dedicated to legal operations, ensuring comprehensive service delivery in all specified areas of law. We're committed to creating a work environment that seamlessly integrates remote flexibility with the support of physical offices in New Orleans and a major city in Texas. Every client interaction pledges satisfaction, underlined by our satisfaction guarantee: if not completely satisfied, we refund the recent payment.

Unique Advantages

We bring three unique advantages to our clients:

1. Upfront Pricing to eliminate billing surprises.
2. Cutting-edge AI and technology to expedite legal insights.
3. A robust business focus that prioritizes timely and effective legal counsel.
Our continued risk assessment ensures that clients are always informed of potential legal challenges and guided through proactive solutions to mitigate and prioritize interventions.

Thanks for reading!