Experienced SEO Expert with Digital Marketing Skills for Spinecentral (Remote)

Spinecentral, a premier chiropractic clinic in London, seeks a highly skilled, results-driven SEO Expert to take charge of our digital presence. We are looking for a dedicated professional with a proven track record in SEO who can help us increase visibility, drive traffic, and grow our patient base organically. This role requires a detail-oriented, analytical thinker passionate about SEO, digital marketing, and achieving measurable goals.

Responsibilities:
SEO Strategy & Planning

Develop and execute a robust SEO strategy aligned with Spinecentral’s business goals.
Conduct comprehensive keyword research to identify high-impact keywords in the chiropractic and health industries.
Continuously monitor industry trends and competitor activities to adjust strategies proactively.
On-Page Optimisation

Optimise website content, meta descriptions, title tags, and header tags for target keywords.
Implement SEO best practices in HTML coding, URL structure, and internal linking.
Enhance website content to improve readability, engagement, and SEO performance.
Technical SEO

Conduct regular audits to identify and fix issues affecting site performance (e.g., page speed, mobile-friendliness, schema markup, and indexing issues).
Work closely with web developers to implement SEO-friendly code and resolve technical challenges.
Content Strategy & Development

Collaborate with our content team to create valuable, optimised content, including blogs, landing pages, and other media.
Use SEO tools and analytics to provide data-driven content recommendations that increase engagement and site authority.
Desirable: Ability to write engaging blog posts, create compelling content, and contribute to a cohesive content marketing strategy.
Off-Page SEO & Link Building

Develop and execute a link-building strategy that focuses on acquiring high-quality backlinks.
Conduct outreach to establish partnerships, guest posting opportunities, and local citations to improve domain authority.
Local SEO

Optimise and manage Google My Business and other local listings to ensure accurate information and high rankings in local searches.
Generate local citations and manage reviews to enhance Spinecentral’s reputation and local visibility.
Performance Tracking & Reporting

Use analytics tools (Google Analytics, Search Console, Ahrefs, SEMrush, etc.) to track key performance indicators.
Provide weekly and monthly reports on SEO performance, including organic traffic, keyword rankings, and ROI analysis.
Set clear objectives and deliver actionable insights for continuous improvement.

Additional Digital Marketing Skills (Preferred):
Content Creation: Skilled in creating informative and engaging blog posts, articles, and landing page content.
Graphic Design: Ability to design high-quality visuals to support digital content and social media.
Video Editing: Experience editing videos for marketing, patient education, or promotional purposes.
Social Media Management: Experience managing and optimising social media platforms to build brand awareness and engagement.
WordPress Editing Skills: Be able to make changes to the website when required or be able to coordinate with a web developer to improve the design and function of the website. 

Requirements:
Proven Experience: At least 2-3 years in a similar SEO role with demonstrable results. Experience in the health or wellness industry is a plus.
Technical Expertise: Strong knowledge of SEO tools, such as Ahrefs, SEMrush, Moz, and Google Analytics.
Content Knowledge: Familiarity with content marketing principles and experience optimising content for SEO.
Goal-Oriented & Productive: A self-starter with a results-driven mindset who works efficiently towards set objectives and enjoys exceeding targets.
Analytical Skills: Highly analytical with the ability to interpret data and provide actionable insights.
Communication Skills: Strong written and verbal communication skills, with the ability to collaborate with our in-house and remote teams effectively.

Preferred Qualifications:
Certifications in SEO, Google Analytics, or other relevant fields.
Experience with local SEO strategies and optimising for Google My Business.
Knowledge of WordPress and other content management systems.

Compensation:
Competitive salary based on experience. This is a fully remote position, with flexible hours to accommodate timezone differences.
Approx USD$Upgrade to see actual infoper month. 

Application Instructions:

If you're a highly productive SEO expert from the Philippines with a passion for growing businesses organically and a track record of past performance, we’d love to hear from you! Please submit your CV, portfolio of past SEO work, and a brief cover letter detailing how your skills and experience align with this role.

Note: Only applicants with proven SEO experience and performance results will be considered.

Apply via this link: Upgrade to see actual info