Digital Marketing Expert

**Job Title:** Digital Marketing Expert – Capital Raising (with Web Development Skills)

**Job Location:** Remote (Philippines)

**Job Type:** Full-time/Part-time (Flexible hours)

**Experience Level:** Minimum 3 years of digital marketing and web development experience, preferably in capital raising or financial services.

**Salary:** Competitive, based on experience

**About Us:**
We are an innovative and fast-growing company focused on capital raising for impact investment projects and other financial services. We are seeking a Digital Marketing Expert with strong web development skills and proven experience in creating and executing digital marketing strategies specifically geared towards capital raising efforts. This role will involve driving online marketing campaigns to attract potential investors, building and optimizing websites, and supporting our capital raising goals.

**Key Responsibilities:**

1. **Digital Marketing Strategy:**
- Develop and implement a digital marketing strategy specifically targeted at capital raising and attracting investors.
- Identify and define target audiences for fundraising campaigns.
- Utilize digital platforms such as social media, email marketing, content marketing, and PPC advertising to generate leads.

2. **Lead Generation & Investor Outreach:**
- Create and manage marketing funnels aimed at generating qualified leads for capital raising.
- Drive traffic to landing pages, websites, and investor relations portals through various digital channels.
- Engage potential investors through targeted marketing efforts including personalized outreach and engagement campaigns.

3. **Web Development & Optimization:**
- Design, develop, and maintain company websites, landing pages, and investor portals to ensure they are optimized for user experience and lead generation.
- Ensure all websites are mobile-responsive, SEO-friendly, and integrated with digital marketing tools and CRM platforms.
- Implement web analytics and tracking systems (e.g., Google Analytics, heatmaps) to monitor user behavior and improve conversion rates.

4. **Content Creation & Management:**
- Develop compelling content (blogs, videos, infographics, etc.) that highlights investment opportunities and company achievements.
- Manage the company’s digital assets (website, social media profiles, email newsletters) ensuring consistent brand messaging across platforms.
- Write and design promotional materials tailored to investors, explaining the company’s capital raising projects.

5. **Social Media Management:**
- Oversee social media strategy, content creation, and paid advertising on platforms such as LinkedIn, Facebook, Twitter, and YouTube, focusing on capital raising and investor engagement.
- Create and execute campaigns that raise awareness of the company’s fundraising initiatives and impact projects.

6. **Performance Tracking & Reporting:**
- Monitor and analyze the effectiveness of digital marketing campaigns using tools like Google Analytics, SEO metrics, and social media insights.
- Provide regular performance reports and optimize strategies based on data to improve ROI.
- Track lead generation and conversion rates to assess the success of capital raising campaigns.

7. **Email Marketing & CRM:**
- Develop and manage email marketing campaigns aimed at engaging potential investors.
- Build and maintain a database of qualified investor leads and nurture these leads through targeted email communications.
- Use CRM tools to track investor interactions and manage communications.

8. **SEO & SEM:**
- Implement SEO and SEM strategies to ensure online content is discoverable by relevant investors and stakeholders.
- Use keywords and search engine marketing to enhance the company’s online visibility.

**Web Development Skills Required:**
- Proficiency in HTML, CSS, JavaScript, and front-end frameworks (e.g., Bootstrap, React, or Angular).
- Experience with content management systems (e.g