Amazon Advertising Specialist

We are seeking a motivated and experienced Amazon Advertising Specialist to manage and optimize our ad campaigns on Amazon. The ideal candidate will have a proven track record of running successful Amazon PPC campaigns, optimizing keywords, and creating ad assets that increase conversions. If you have a passion for eCommerce and a knack for using data to drive results, we want to hear from you!

Key Responsibilities:
Manage and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display).
Conduct thorough keyword research using tools like Helium 10, Jungle Scout, or MerchantWords.
Create and oversee Amazon-compliant ad assets (images, videos, ad copy).
Analyze ad performance and provide actionable insights based on key metrics (ACoS, conversion rates, click-through rates).
Optimize product listings (titles, bullet points, descriptions) to improve conversion rates.
Stay updated on Amazon’s latest advertising features and best practices.

Requirements:
Proven experience managing Amazon advertising campaigns with measurable results.
Proficiency in keyword research tools and Amazon PPC management.
Familiarity with creating or managing Amazon ad assets (graphic design skills are a plus).
Strong analytical skills with the ability to interpret data and make informed decisions.
Excellent communication and project management skills.
A passion for eCommerce and a drive for continuous improvement.

Preferred Qualifications:
Experience with Amazon DSP and A+ Content.
Knowledge of Amazon’s A9 algorithm and how it impacts ad performance.
Familiarity with tools like Amazon Advertising Console and Seller Central.

To Apply:
Please answer the following vetting questions to be considered:
1. How many Amazon PPC campaigns have you managed, and what was the ACoS you were able to achieve?
2. Which tools do you use for keyword research, and can you give an example of how you’ve improved a campaign based on keyword optimization?
3. Have you ever created or overseen the creation of ad assets for Amazon (e.g., images, and videos)? If so, please describe your role in the process.
4. Can you briefly explain how you’ve optimized a product listing to improve conversion rates?
5. What strategies do you use to lower ACoS while maintaining or improving overall sales?