Google Ads & Social Media Paid Ads Specialist

Job Type: Full-Time
Experience Level: Senior / Expert-Level
Salary: Competitive, based on experience and expertise

Job Description
We are seeking an Expert-Level Google Ads & Social Media Paid Ads Specialist to lead and optimize our multi-channel paid advertising efforts. This position is ideal for a highly skilled digital marketer with extensive experience managing large budgets and driving results in competitive industries. The candidate should have a deep understanding of advanced PPC strategies, be data-driven, and demonstrate an ability to translate complex analytics into actionable strategies.

Key Responsibilities:

Lead Paid Advertising Strategy: Develop, implement, and manage high-budget advertising strategies across Google Ads, Facebook, Instagram, LinkedIn, and other key platforms.
Advanced Optimization Techniques: Utilize expert-level techniques for bid management, keyword refinement, audience segmentation, and advanced targeting.
Campaign Planning & Execution: Plan, launch, and oversee campaigns with a focus on maximizing ROI and meeting specific KPIs.
Data Analysis & Reporting: Perform in-depth analysis to measure campaign effectiveness, identify trends, and provide strategic recommendations.
Budget Management: Manage and optimize large monthly budgets, ensuring efficient allocation of resources to achieve the best possible results.
Collaboration: Act as the primary point of contact for paid media, working closely with cross-functional teams (content, design, and product) to ensure campaign alignment.
Industry Leadership: Stay ahead of digital marketing trends and algorithm changes, providing thought leadership on emerging opportunities and best practices.

Qualifications:
Minimum of 5+ years of experience managing Google Ads and social media ad campaigns.
Proven experience managing high-budget accounts (six figures and above).
Proficiency in advanced PPC tools and platforms (e.g., Google Ads Manager, Facebook Business Manager, LinkedIn Campaign Manager).
Strong understanding of complex analytics and reporting tools (Google Analytics, Data Studio, etc.).
Experience with implementing advanced tracking (e.g., GTM, custom event tracking) and attribution models.
Exceptional communication skills, with the ability to present complex data and insights to stakeholders.
Certifications: Google Ads Certification, Facebook Blueprint Certification, or other relevant qualifications.

Preferred Skills:
Strong background in B2B, e-commerce, or technology industries.
Experience with programmatic advertising and retargeting strategies.
Knowledge of landing page optimization, CRO (Conversion Rate Optimization), and A/B testing.
Familiarity with using automation tools and scripts to manage large-scale campaigns.

How to Apply:
To apply, please submit a shared link to your resume/CV and portfolio using Google Drive or Dropbox. Ensure that permissions are set to "Anyone with the link can view."