Email and SMS Optimization Specialist

Job Overview

We are seeking a skilled Email and SMS Optimization Strategist to join our team. This role focuses on onsite acquisition and optimization, with a primary goal of driving revenue through effective email and SMS onsite acquisition strategies. The ideal candidate will have a strong background in digital marketing, data analysis, and experience with various marketing technology platforms.

Key Responsibilities

- Develop and implement email and SMS marketing strategies to acquire new customers and engage existing users
- Conduct bi-monthly A/B testing to optimize email and SMS campaigns
- Create and manage monthly targeting campaigns for existing customers/users and potential new customers
- Optimize onsite acquisition strategies to increase email and SMS subscriber base
- Analyze campaign performance and provide actionable insights to improve conversion rates and revenue
- Collaborate with cross-functional teams to ensure alignment of marketing initiatives
- Manage and optimize forms for lead generation and customer acquisition
- Stay up-to-date with industry trends and best practices in email and SMS marketing

Technology Stack Proficiency
- Email Platforms: Klaviyo, SendLane
- SMS Platforms: Klaviyo, SendLane, Attentive
- Form Building: Attentive, Klaviyo, SendLane
- Website Platforms: Shopify, WordPress

Key Performance Indicators (KPIs)
The successful candidate will be responsible for tracking and improving the following KPIs:

- Conversion Rate % per form
- Revenue $ per form/brand
- Revenue $ per new user/brand
- Revenue $ per existing user/brand
- Number of new email subscribers per brand (broken out by store/blog)
- Number of new SMS subscribers per brand (broken out by store/blog)

Reporting and Analysis

- Prepare and present weekly and monthly scorecards
- Set and track weekly and monthly targets
- Provide data-driven recommendations for ongoing optimization

Qualifications

- 3+ years of experience in email and SMS marketing
- Proven track record of increasing conversions and revenue through digital marketing channels
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Proficiency in A/B testing methodologies and best practices
- Experience with email and SMS marketing platforms, particularly Klaviyo, SendLane, and Attentive
- Familiarity with e-commerce platforms, especially Shopify and WordPress
- Excellent communication and presentation skills
- Strong project management and organizational abilities

Desired Skills

- Experience with customer segmentation and personalization strategies
- Knowledge of email deliverability best practices
- Familiarity with marketing automation and customer journey mapping
- Understanding of GDPR, CAN-SPAM, and other relevant regulations