Google Ads and Media Buyer

As a Google Ads & Media Buyer (PPC Manager), you will be responsible for planning, creating, managing, and optimizing pay-per-click (PPC) campaigns across Google Ads and other media platforms. Your goal is to drive high-quality traffic and conversions for our clients, ensuring that campaigns meet their KPIs and budgets. You’ll work closely with our creative and strategy teams to align ad content with business goals.

Key Responsibilities:

Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, Video).
Perform keyword research, audience targeting, and competitive analysis.
Monitor and adjust bids to maximize campaign performance and ROI.
Create ad copy and landing pages that align with campaign objectives.
Analyze data from Google Analytics and Ads Manager to measure performance and report on KPIs.
A/B test ad copy, creatives, and landing pages to improve results.
Manage media buying across other platforms (Facebook, Instagram, YouTube, etc.).
Stay updated on PPC and media buying trends, as well as Google Ads updates.
Manage monthly ad spend budgets and client communications.
Qualifications:

Proven experience managing successful PPC campaigns, particularly in Google Ads.
In-depth knowledge of Google Ads, Google Analytics, and tracking tools.
Strong analytical skills to interpret performance data and make informed decisions.
Excellent written and verbal communication skills.
Experience with media buying on additional platforms (Facebook, Instagram, YouTube) is a plus.
Google Ads Certification is a plus.