Senior Media Buyer (Pay Per Call & Pay Per Lead)

Job Overview:

We are seeking an experienced Senior Media Buyer with expertise in Google Ads and Microsoft Ads, with a strong focus on Pay Per Call and Pay Per Lead campaigns. The ideal candidate will have a proven ability to buy leads at a low cost, especially in industries such as pharma (weight loss), mortgages, real estate, insurance, roofing, plumbing, and injury clinics. Experience in Instagram, TikTok, and Facebook Ads is a plus. This role requires strategic thinking, a deep understanding of digital advertising, and familiarity with affiliate networks to drive results.



Key Responsibilities:

Media Buying Expertise: Design and execute cost-effective media buying strategies across Google Ads and Microsoft Ads, focusing on lead generation in relevant industries.
Multi-Platform Campaigns: While the primary focus is on Google and Microsoft Ads, leverage expertise in Instagram, TikTok, and Facebook Ads for additional lead generation opportunities.
Industry Focus: Target industries like pharma (weight loss), mortgages, real estate, insurance, roofing, plumbing, and injury clinics, ensuring campaigns are optimized for each sector (preferred but not mandatory).
Lead Generation: Develop and optimize campaigns to drive high-quality, cost-effective leads that align with clients' goals.
Affiliate Network Partnerships: Identify and collaborate with key affiliate networks to enhance the success of campaigns.
Budget Management: Manage advertising budgets efficiently, ensuring ROI and cost per lead targets are met.
Market Analysis: Continuously monitor and analyze market trends, making data-driven adjustments to media strategies for maximum effectiveness.
Cross-Functional Collaboration: Work closely with teams across the company to align advertising efforts with broader business goals.


Qualifications:

Experience: Proven expertise in Google Ads and Microsoft Ads for Pay Per Call and Pay Per Lead campaigns, with a focus on lead generation in the specified industries.
Additional Skills: Experience with Instagram, TikTok, and Facebook Ads is a plus.
Affiliate Networks: Strong knowledge of affiliate networks and how to work with them effectively.
Technological Understanding: A general understanding of advertising technologies and tools used in media buying.
Education: No degree required, but having one in marketing, business, or a related field is beneficial.
Skills: Strong analytical, negotiation, and communication skills, with a focus on delivering cost-effective leads.
Remote Work: Ability to work independently in a fast-paced, remote environment and align with CST (Central Standard Time).


Application Process:

To apply for this position, submit your resume and a brief cover letter highlighting your relevant experience and skills to hrteam@thefvg.com. We appreciate all applications; however, only selected candidates will be contacted for an interview.

Please use this format for sending your applications:

Subject: Position Applied for_First Name_Last Name (e.g. Senior Media Buyer (Pay Per Call & Pay Per Lead)_John_Doe)
Attached resume format: First name and Last Name (e.g. John Doe)

The Foreign Venture Group is an equal opportunity employer. We encourage candidates from diverse backgrounds to apply.

For more details about the company and role, visit Foreign Venture Group.