General Manager, Marketing

Job Title: General Manager, Marketing

(Remote Work Available)

Job Summary: Sugary Escape is seeking a dynamic and experienced General Manager, Marketing to lead our marketing campaigns, manage logistics, oversee all marketing activities, and ensure smooth business operations. This role will also involve supervising our order management staff to maintain high standards of service and efficiency.

Key Responsibilities:

Develop and Execute Marketing Campaigns:
Design and implement innovative marketing strategies to promote Sugary Escape’s products and services.
Analyze market trends and customer insights to tailor campaigns that resonate with our target audience.
Collaborate with creative teams to produce engaging content for various marketing channels, including social media, email, and print.
Oversee Logistics:
Coordinate with suppliers and distributors to ensure timely delivery of products.
Optimize supply chain processes to reduce costs and improve efficiency.
Manage inventory levels to prevent stockouts and overstock situations.
Supervise Marketing Activities:
Oversee all marketing activities, including digital marketing, content creation, and brand management.
Ensure consistency in brand messaging across all platforms.
Monitor and report on the effectiveness of marketing campaigns, making data-driven adjustments as needed.
Order Management:
Lead and support the order management team to ensure accurate and timely processing of customer orders.
Implement systems to track orders and resolve any issues promptly.
Maintain high standards of customer service and satisfaction.
Business Operations:
Ensure smooth day-to-day business operations, addressing any issues that arise promptly and effectively.
Develop and implement operational policies and procedures to enhance efficiency.
Coordinate with other departments to ensure alignment and collaboration.
Performance Tracking:
Monitor and analyze the performance of marketing campaigns and business operations.
Provide regular reports to senior management, highlighting key metrics and insights.
Use performance data to identify areas for improvement and drive continuous growth.
Team Leadership:
Recruit, train, and mentor marketing and order management staff.
Foster a collaborative and high-performing team environment.
Set clear goals and expectations, providing regular feedback and support.
Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 5 years of experience in marketing management, with a proven track record of successful campaigns.
Strong leadership and team management skills.
Excellent communication and interpersonal abilities.
Proficiency in digital marketing tools and platforms.
Ability to think strategically and execute tasks with attention to detail.
Why Join Sugary Escape?

Be part of a passionate team dedicated to delivering high-quality desserts and exceptional customer service.
Opportunity to lead and shape the marketing strategy of a growing business.
Competitive salary and benefits package.
Flexible Work Environment: Enjoy the flexibility of working from home while driving our marketing success.
Innovative Culture: Work in a creative and dynamic environment where your ideas are valued and encouraged.