Content Manager

**How to Apply:**

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Location: Remote
Job Type: Full-Time but open to Part-Time Work
Schedule: Flexible hours as long as able to meet deliverables

Position Overview: We are seeking a dynamic and experienced Content-Led Marketing Manager to drive our content strategy and execution. This role will focus on building a base of SEO-optimized content, establishing email communication threads, and testing paid acquisition channels to drive organic traffic and generate leads. You will collaborate with our AI and content resources to expedite the content process while overseeing the development of industry-specific insights, use cases, and standard operating guides to help promote our services in supply chain, short-term rental management, and marketing.

Key Responsibilities:

SEO-Optimized Content Creation & Organic Growth:

~Develop and execute a strategy for creating SEO-optimized content across supply chain, short-term rental, and marketing ~industries.
~Leverage AI tools and content resources to streamline content creation processes.
~Monitor and increase organic traffic using Google Analytics (GA).
~Generate organic leads through gated content and email capture forms.

Recurring Email Campaigns & Customer Engagement:

~Create and manage weekly email threads focused on candidate spotlights by industry (e.g., Supply Chain, Short-Term Rentals, Marketing).
~Develop email sequences that distribute newly generated content to engage and educate customers.

Growth and Paid Acquisition:

~Identify and test advertising channels (e.g., Meta, Google Search) to drive paid traffic and optimize conversion funnels.
~Develop and test landing pages with A/B testing for each industry, ensuring effective messaging and design.
~Create automated drip email sequences to nurture leads through the customer journey and improve conversion rates.

Content Plan Execution:

~Lead the development of industry insights and content, such as blog posts, case studies, infographics, and videos.
~Create actionable use cases for virtual assistant services in the supply chain, short-term rental management, and marketing sectors.
~Collaborate with teaUpgrade to see actual infombers to produce guides, checklists, and video tutorials aimed at improving the customer experience and optimizing operations for clients.

Team Construction & Virtual Team Growth:

~Develop content around team construction, showcasing the value of building virtual teams in industries such as supply chain, marketing, and short-term rentals.
~Lead the creation of webinars, whitepapers, ROI calculators, and other tools to demonstrate the benefits of expanding virtual teams.
~Share case studies and client success stories to highlight the impact of virtual assistant services on business growth.

Qualifications:

~Proven experience in content marketing, SEO, and lead generation.
~Strong knowledge of email marketing strategies and automation tools.
~Familiarity with Google Analytics and other tracking tools to measure performance and optimize content.
~Experience in testing and optimizing paid advertising channels (Meta, Google Search, etc.).
~Ability to create high-quality, engaging content for multiple industries.
~Exceptional project management and organizational skills.
~Strong communication skills, both written and verbal.