SMS/Email Marketing Specialist | Klaviyo (eCommerce)

Job Overview:

We are seeking a creative and detail-oriented Email/SMS Marketing Specialist. This role involves managing and executing our email and SMS marketing campaigns, focusing on creating engaging content and driving sales.

Responsibilities:

Develop and implement email and SMS marketing campaigns.
Craft compelling email copy, potentially collaborating with AI tools, while ensuring brand consistency.
Manage the SMS subscriber list and create targeted SMS campaigns for promotions or flash sales.
Analyze campaign performance and make recommendations for improvements.
Coordinate with the marketing team to align email and SMS strategies with broader marketing objectives.

Qualifications:

Proven experience in email and/or SMS marketing.
Strong writing and editing skills, with an ability to match the brand’s voice and style.
Experience with marketing automation tools and CRM software.
Ability to analyze campaign performance metrics and make data-driven decisions.
Strong organizational skills and ability to manage multiple projects simultaneously.

Each of these roles is crucial for the efficient operation and growth of the e-commerce business, requiring specific skills and experience tailored to the unique challenges and opportunities presented by the online retail environment.