Creative Strategist

Before you read on. Does this describe you?

- Direct response is my love language
- I’ve been known to write VSLs for fun
- Breakthrough Advertising is my Bible
- I spend my free time reading newsletters and twitter threads, listening to podcasts, and scrolling Foreplay for new ad ideas
- I like to make an impact, and be part of a team
- I am very curious and always learning
- I like to be part of a good team but have the ability to own my domain and work autonomously

If this resonates with you, you might have just found your dream job.

But first… who are we?

Tales is a rapidly growing ecommerce brand hell bent on helping people deepen their most important relationships through stories. We pride ourselves on selling products that actually help people. And selling a lot of them.

We value speed, accountability, adaptability, and scrappiness among our team members. If we don’t know how to do something, we figure it out and get it done.

We are seeking a creative mastermind. A person who can dive deep into the customer research and emerge with fresh angles and ad concepts that convert.

Someone who understands the power of human psychology and isn’t afraid to use it (for good, of course).

Looking for a way to flex your direct response muscle? Tired of slinging posture correctors and greens powders?

Tales is on the hunt for a Creative Strategist with the courage to lead our performance creative team to Valhalla.

The place: Wherever you like to type.

The hours: Our team generally works on Mountain Standard Time. Ideally you can work similar hours. If that's not possible but you're otherwise perfect for this role, let’s chat.

The pay: There's no limit to what you can earn. We pay people what they're worth, and there is no ceiling to the amount of value someone can create. Also, endless glory and adulation.

Your Mission, Should You Choose to Accept It:

- Conduct extensive research to understand the pain points and desires of our customers
- Come up with fresh and innovative concepts/angles for ads and write scripts and thorough creative briefs
- Manage the execution of ad creative concepts by working hand in hand with external creators and an in house video editor and graphic designer
- Analyze creative performance data inside our ad account to get a look at what's working, what’s not working, and what could be optimized for better performance or more scale

Your Rap Sheet (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

- Exceptional concepting skills
- Exceptional script writing abilities
- Understanding of paid media, UGC, and what type of content converts (especially on social media)
- Ability to formulate strategies on how to market products in fresh, creative and different ways
- Understanding of direct response marketing
- A highly creative self-starter who can work both independently and collaborate well with different teams
- Ability to work in a fast-paced and ever-changing environment
- Ability to manage a small but mighty team of video editors and graphic designers