Email Marketing Specialist

Job Title: Email Marketing Specialist
Location: Remote
Job Type: Full-time or Hourly (Flexible)

About Us:
WADIC is seeking a skilled and motivated Email Marketing Specialist to join our dynamic team. If you have a passion for email marketing and are experienced in lead generation through various platforms, this could be the perfect opportunity for you. This role is fully remote, offering flexibility in working hours, and can be structured as a full-time or hourly position based on your availability.

Key Responsibilities:
- Develop, execute, and manage email marketing campaigns aimed at lead generation.
- Craft compelling and personalized cold emails that resonate with our target audience.
- Utilize tools such as Cognism, Seamless, Instantly, Apollo, and Million Verifier to gather and verify leads.
- Conduct A/B tests on subject lines, email content, and calls to action to optimize open and conversion rates.
- Create effective email strategies to engage potential leads and nurture existing contacts.
- Strategically scale email campaigns from hundreds to thousands, ensuring a smooth and efficient process.
- Set up and manage drip campaigns in Instantly, ensuring timely and relevant follow-ups.
- Monitor, analyze, and report on campaign performance, and optimize strategies for better ROI.
- Identify and leverage multiple platforms beyond Million Verifier for generating high-quality leads.
- Utilize email verification tools like Unbounce or Million Verifier to verify email addresses, maintaining high quality and low bounce rates.
- Collaborate with the sales and marketing teams to ensure alignment with overall business goals.
- Ensure that all campaigns are designed with conversion in mind, meeting or exceeding our goals.

Required Skills & Qualifications:
- Proven experience in email marketing and lead generation.
- Proficiency in tools like Cognism, Seamless, Instantly, Apollo, and Million Verifier.
- Proven experience with Apollo and Instantly.
- Strong copywriting skills with a focus on cold email outreach.
- Ability to generate leads from a wide variety of sources and platforms.
- Experience in scaling email campaigns effectively and efficiently.
- Strong understanding of email marketing best practices, including segmentation, personalization, and automation.
- Familiarity with A/B testing and email analytics.
- Experience in managing and executing email verification processes.
- Analytical mindset to track performance metrics and improve campaign effectiveness.
- Excellent written and verbal communication skills.
- Self-starter with the ability to work independently in a remote environment.
- Availability to work during our agreed-upon times.

How to Apply:
If you're passionate about email marketing and lead generation, and you meet the qualifications, we’d love to hear from you! Please submit your resume and a brief cover letter to work@wadic.net.