Marketing Assistant to support community growth + book launch

FOR IMMEDIATE HIRE!

We are an accounting/ CPA firm in the US and we are looking for help with marketing and social media growth leading up to a book launch.

We are seeking a marketing VA who is able to take initiative and go beyond following specific instructions or copy/pasting mass messages. This person will have specific weekly tasks as well as being asked to assist with various marketing tasks. We are seeking someone who can work at least partially during our working hours (8am-5pm Eastern US Time) with the ability to check in via Zoom at least once a week. If we find the right person, we could be open to increasing number of hours per week.

This role will focus on increasing engagement across channels including YouTube, TikTok, Instagram, Facebook, and Twitter. Our ideal candidate will be able to engage with users on these platforms to spark conversations and keep existing conversations going.

Required skills:
-Social media management and engagement
-Ability to write engaging copy for social posts and engagement
-Understanding of analytics (Google, Social media, Email marketing, etc.) and Reporting
-Ability to understand and utilize ChatGPT/other AI tools

Skills that are a plus:
-Basic graphic design (using Canva)
-Basic video/audio editing (for social media clips)

If you are interested and think you would be a good fit, please send a message with basic information about you (education an work history), examples of relevant work, your availability and ideal working schedule, and a response to the prompt below:

You will be tasked with supporting a cross-platform digital marketing campaign aimed at growing an online community and generating interest in a forthcoming book. Please outline step-by-step how you would approach this project, ensuring to include key strategies, platforms, and tactics you would employ to achieve the campaign's objectives.

Ensure your response covers the following aspects:
-Initial Research: How would you find out the best avenues for promotion, including industry influences (podcasts, interviewees to have as guests on our podcast, etc.)

Campaign Objectives: What specific goals would you set for the campaign and how would you measure them?

Platform Strategy: How would your strategy differ across platforms?

Content Strategy: Outline your approach to crafting compelling content tailored to resonate with this audience, considering the unique challenges and interests of our audience (construction contractors)?

Engagement Tactics: How would you foster engagement and interaction with the target audience across different platforms, ensuring sustained interest and participation?

Your response should demonstrate a comprehensive understanding of digital marketing principles, audience targeting strategies, and the ability to formulate a cohesive and effective campaign plan tailored to fostering engagement and awareness. Please also include the tools you would use to accomplish each step.

We will respond to applicants we think are a good fit promptly as we are looking to hire immediately!