Influencer Outreach Coordinator

This Dog’s Life is a digitally-native dog brand helping dog parents provide the best for their best friend. We’re on a mission to curate and develop high-quality must-have essentials to help dogs live their best and healthiest lives.

Our signature in-house brand is Bye Bye Dog Breath, an oral care product line utilizing microbiome technology and natural, research-backed ingredients to solve the no. 1 health issue in dogs: dental disease.

We are looking for an Influencer Outreach Coordinator to join our team. With flexible hours (5-10 hours per week), you will be working closely with our founder to help spread the word about our products through Instagram and TikTok influencers.

Who you are:

--You are social media savvy and love keeping up with influencer trends, especially on Instagram and TikTok
--You have excellent communication skills and feel comfortable reaching out to influencers via direct messages or emails, creating personalized DMs based on notes and research.
--You are organized and can manage multiple influencer interactions at once.
--You have a passion for dogs and want to help dog parents discover the best products for their pups.
--You are a self-starter and able to work independently.
--Experience with Google Sheets or Excel
--You understand the difference between authentic engagement and influencers with large followings but low engagement or bot followers.

What you'll do:

--Identify relevant Instagram influencers in the dog/pet space who align with our brand values and product.
--Send personalized DMs or emails to influencers, tailored to their content and audience, to offer them our product for seeding.
--Manage influencer communications and keep track of conversations.
--Maintain a detailed spreadsheet to document influencer details (e.g., name, follower count, category, engagement level, date of outreach, notes).
--Send out briefs and contracts when needed.
--Build and maintain long-term relationships with influencers by regularly engaging with their content, checking in, getting feedback, and sending additional products as needed.
--Incentivize influencers with perks and rewards to encourage ongoing collaboration and product promotion.
--Work with the founder to hand over any interested influencers for product coordination.
--Keep a pulse on influencer engagement rates to avoid working with accounts that have large followings but low real engagement or bot followers.
--Assist with building relationships with influencers and following up as necessary.

Please include a link to your website, portfolio, or other relevant information, as well as a brief introduction. We will also be asking for references.