Shopify SEO Optimizer and Store Creator

About Us: EASTCOASTSELLER is a forward-thinking e-commerce company specializing in creating exceptional online shopping experiences. We’re looking for a skilled Shopify SEO Optimizer and Store Creator to enhance our e-commerce presence and drive traffic through strategic SEO practices. If you’re passionate about e-commerce, have a keen eye for design, and are skilled in SEO optimization, we’d love to hear from you.

Job Summary: As a Shopify SEO Optimizer and Store Creator, you will be responsible for setting up, optimizing, and managing Shopify stores to ensure they are fully optimized for search engines and deliver a seamless shopping experience. You will implement SEO best practices to increase organic traffic, improve search engine rankings, and drive conversions. Additionally, you’ll design and create aesthetically pleasing and functional Shopify stores that align with our brand’s vision and goals.

Key Responsibilities:

Shopify Store Setup: Design and create Shopify stores from scratch, including theme selection, customization, and layout design to ensure a visually appealing and user-friendly interface.
SEO Optimization: Conduct comprehensive SEO audits and implement strategies to improve search engine rankings, including keyword research, on-page optimization, meta tag creation, and backlink building.
Content Strategy: Develop and implement content strategies that enhance SEO performance and provide valuable information to potential customers.
Technical SEO: Optimize site structure, URL structure, internal linking, and page speed to enhance overall site performance and search engine crawling.
Performance Monitoring: Track, analyze, and report on key SEO metrics and KPIs using tools such as Google Analytics, Google Search Console, and other SEO tools. Adjust strategies based on data insights to improve performance.
Product and Category Optimization: Optimize product listings and categories for search engines, ensuring that product titles, descriptions, and images are aligned with best SEO practices.
Competitor Analysis: Conduct competitor research to identify opportunities and gaps in SEO strategy. Implement strategies to stay ahead of competitors in search rankings.
User Experience: Ensure the Shopify store provides an excellent user experience, including easy navigation, clear calls-to-action, and a smooth checkout process.
Collaboration: Work closely with the marketing team, designers, and developers to align SEO strategies with overall marketing goals and brand identity.
Qualifications:

Proven experience with Shopify store setup, design, and management.
Strong knowledge of SEO best practices and techniques, including keyword research, on-page and off-page SEO, and technical SEO.
Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
Experience with HTML, CSS, and JavaScript is a plus.
Strong understanding of e-commerce best practices and user experience design.
Excellent problem-solving skills and attention to detail.
Ability to work independently and manage multiple projects simultaneously.
Strong communication skills and the ability to work effectively in a team environment.
Preferred Skills:

Experience with Shopify Apps and integrations.
Knowledge of conversion rate optimization (CRO) techniques.
Familiarity with graphic design tools (e.g., Adobe Photoshop, Canva) for creating visual content.
What We Offer:

Competitive salary and benefits package.
Opportunity to work with a dynamic and creative team.
Access to the latest tools and technologies for e-commerce and SEO.
How to Apply:

Please submit your resume, a cover letter detailing your experience with Shopify and SEO, and examples or case studies of previous Shopify stores you’ve created or optimized to orders@eastcoastseller.com. Be sure to include any relevant metrics or achievements related to your SEO work.