SEM/PPC Specialist

Job Overview: The PPC Expert will be responsible for developing, managing, and optimizing Pay-Per-Click advertising campaigns across various platforms. The ideal candidate has a deep understanding of SEM strategies, a proven track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions.

Key Responsibilities:

Campaign Strategy: Develop and execute PPC strategies across Google Ads, Bing Ads, social media platforms, and other paid advertising channels.
Keyword Research: Perform extensive keyword research to identify the most effective keywords for our campaigns.
Ad Creation: Write compelling ad copy and design effective landing pages that align with campaign objectives.
Bid Management: Monitor and adjust bids to ensure optimal ROI.
A/B Testing: Conduct A/B tests on ad copy, landing pages, and other elements to optimize performance.
Performance Tracking: Monitor campaign performance, track key metrics, and generate detailed reports on ROI, CTR, CPA, and other relevant KPIs.
Budget Management: Manage PPC budgets, ensuring that spend is aligned with company goals and provides a strong return on investment.
Competitor Analysis: Conduct regular analysis of competitors’ PPC strategies to stay ahead in the market.
Collaboration: Work closely with the SEO, content, and design teams to ensure a cohesive digital marketing strategy.
Staying Updated: Keep up-to-date with the latest trends, tools, and best practices in PPC and SEM.

Qualifications:

Proven experience as a PPC Expert or in a similar role.
MUST HAVE AN EXPERIENCE WITH FUNDING OR FINANCIAL FIRM
Strong knowledge of Google Ads, Bing Ads, and other PPC platforms.
Proficiency in using analytics tools like Google Analytics, SEMrush, Ahrefs, or similar.
Experience with A/B testing tools and conversion rate optimization (CRO).
Excellent analytical and reporting skills.
Strong copywriting skills with an eye for detail.
Ability to manage multiple campaigns simultaneously and meet tight deadlines.
Certification in Google Ads, Bing Ads, or similar is a plus.
Bachelor's degree in Marketing, Business, or a related field is preferred but not required.

Please apply using this link:
effectivefunding.bamboohr.com/careers/37?source=aWQ9MTg=