Email Marketing Specialist

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Job Description

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We're looking for a full-time Email Marketing Specialist to help us develop and manage our Klaviyo accounts for our two brands, HiEnd Accents and Paseo Road. You will set up Flows, and monitor their performance and optimize them. Additionally, you will send regular Campaigns to our customers.

We are looking for a long-term team member who will stay and grow at our company.** We offer competitive compensation and a good work environment.

WHAT YOU'LL DO
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- Create Klaviyo Flows for our Shopify sites. A/B test them, monitor performance and continuously optimize them for better performance
- Send out email marketing campaigns to advertise new arrivals, promotions and other events to both our retail customers
- Ensure that all emails sent out are on-brand and adhere to our style guide (colors, fonts, verbiage). Standardize any existing Flows to conform to our style guide
- Meet and exceed KPIs, including email deliverability, open rates, click rates and sales
- Clean up email lists for improved deliverability and engagement rates and lower bounce rates
- Design visually captivating email campaigns and flows using Canva, Adobe Photoshop, or similar tools.
- Analyze the results of marketing campaigns and flows and communicate insightful findings to the manager for continuous improvement.
- Use Klaviyo analytics to create strategies to minimize bounce rates, improve deliverability, and fewer spam complaints.
- Stay up-to-date on industry best practices

WHO YOU ARE

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- Significant prior experience with Klaviyo required
- Excellent English skills
- High attention to detail, with meticulous proofreading of spelling, grammar and links
- Proficient with Adobe Photoshop, Lightroom, Canva or another platform that can be used to design your own graphics as needed; familiarity with web design and publishing
- Self-motivated, detail oriented and professional with the ability to multi-task and prioritize workload; ability to work independently with minimal supervision
- Ability to work with our team via email, Slack and Skype/Zoom. Highly preferred, but not required: experience with Airtable, Notion, Slack and Google Sheets
- Full-time position, 40 hrs/week, and must be able to work from 9 AM to 6 PM CST (with 1 hour break)
- Commitment to the company's mission and values, which can be found here: bit.ly/3Unr0ub
- Excel as a team player, contributing positively to our collective success.

ABOUT HIEND ACCENTS

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HiEnd Accents designs and creates everyday luxury bedding and linens, sheeting, decorative pillows and other home textiles. Founded in 2005 and based in Dallas, Texas, our mission is to elevate our customers' lives via beautifully designed home textiles that deliver quality and value. Our customers love our exceptional designs that span a diverse range of styles and our commitment to offering everyday luxury at accessible prices. We proudly serve a broad clientele, including department stores, furniture stores, boutique hotels, interior designers and retail customers. HiEnd Accents is based in Irving, Texas. Learn more about our brands at www.hiendaccents.com and www.paseoroad.com.

WHY HIEND ACCENTS?

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Our small size and fast-paced culture reward people who act and think like owners. If you're someone who has a growth mentality, strives for exceptionalism, are a committed professional and a straight shooter, you’ll fit in with our culture and go far with our company.

Working at HiEnd Accents means that you can expect the following:

- Competitive Compensation - We offer a highly competitive compensation package, including reimbursement for Philhealth, SSS and an HMO, as well as 13th Month Pay
- Professional Growth - We invest in our people and make sure that they have the opportunity to continuously learn, grow and develop their careers
-Great Team of Like-Minded Professionals - We prioritize hiring based on culture and values, so you’re working with a team of folks who are as fun, talented and committed as you are