creative strategist

We are seeking a talented and experienced Creative Strategist to join our team. If you excel at crafting engaging ads and understand various customer awareness stages, we’d love to hear from you!

Key Responsibilities:

Ad Strategy & Planning:
Develop and execute ad campaigns to promote products on Shopify.
Collaborate with marketing to align ad strategies with business goals.
Identify target audiences and create tailored ad strategies.

Ad Creation:
Hooks & Scripts: Craft compelling phrases and scripts based on customer profiles.
Video & Static Ads: Create engaging ads using research insights.

Campaign Management:
Set up, monitor, and manage ad campaigns across platforms, optimizing for performance.
Adjust bids, targeting, and budgets based on data.
Monitor KPIs and make data-driven decisions.

Optimization & Growth:
Continuously refine targeting, messaging, and creatives based on performance.
Stay updated on digital advertising and e-commerce trends.
Implement new strategies and tools to boost ROI.

Customer Awareness Stages:
Unaware Ads: Engage those unaware of their problems using infotainment.
Problem Aware Ads: Highlight pain points and introduce solutions.
Solution Aware Ads: Present products as solutions to known problems.
Product Aware Ads: Provide proof, comparisons, and testimonials.
Most Aware Ads: Focus on offers, promos, and pricing.

Examples of Ads:

Examples of Videos and Static Ads:
Example: https://x.com/_shauneng/status/1780944372483436900?s=46
Example: https://x.com/_shauneng/status/1775948500527878502?s=46
Example: https://x.com/_shauneng/status/1773002036944023704?s=46
Example: https://x.com/_shauneng/status/1767928610957246878?s=46

Static ads:
1. https://x.com/_shauneng/status/1786410384456331686?s=46
2. https://x.com/_shauneng/status/1783531670362316893?s=46
3. https://x.com/_shauneng/status/1778407662352527861?s=46

Qualifications:

Education: Bachelor’s in Marketing, Advertising, Communications, or related field.
Experience: 2+ years in digital advertising, with a focus on e-commerce or Shopify. Proven experience with platforms like Facebook Ads, Google Ads, etc.
Skills: Strong creative and copywriting skills, proficiency in digital marketing tools, and the ability to analyze data for insights. Excellent communication and project management skills.

Preferred Qualifications:
Experience in video ad creation and editing.
Familiarity with Shopify’s ecosystem.
Certifications in digital marketing or advertising.

How to Apply:
Send your resume, portfolio, and a brief explanation of your experience with ad creation and customer awareness stages. We look forward to seeing how you can contribute to our team!