Marketing & Operations Assistant

Role: Marketing & Operations Assistant
Contract: Part-time Remote Contractor (80 hours monthly)
(With an opportunity to be transitioned to Full-Time after completing the probationary period or sooner)
Business Hours: Flexible between 9 AM and 6 PM EST/CST, Monday through Friday
Rate: $560 - $880 USD monthly / $6,720 - $10,560 USD annually
Availability to Start: Immediately
Additional Info: Additional perks are included in the compensation structure.


Company Profile
This dynamic consultancy firm empowers C-level executives, business owners, visionaries, and creators by streamlining their business operations and enhancing functionality. Founded by an experienced leader, the company offers personalized consulting services that help clients overcome business obstacles and achieve their goals. Their innovative approach focuses on creating efficient systems and protocols tailored to each client's needs, fostering confidence and peace of mind. Committed to delivering high-quality solutions, the firm ensures clients can manage their businesses effectively and achieve lasting success.

What you'll do
As a Marketing & Operations Assistant, you will play a crucial role in supporting our marketing initiatives and operational efficiency. You will work closely with our team to manage client communication, lead generation, sales support, and operational tasks. Your responsibilities will span various domains, ensuring the smooth execution of marketing campaigns and operational processes. Responsibilities include but are not limited to:

Marketing Support:
> Email Marketing Campaigns:
- Oversee email marketing campaigns for current clients and leads, resulting in increased engagement and conversions.
- Analyze campaign performance and suggest improvements to increase engagement and conversions.
- Make suggestions on email flow using Active Campaign without needing to engineer complex flows or write copy.
> LinkedIn Marketing:
- Implement effective LinkedIn marketing strategies to expand the professional network and business opportunities.
- Engage with potential clients and industry contacts to build and nurture relationships.
> Market Research:
- Conduct online list research using tools like LinkedIn Navigator and search engines.
- Identify potential customers and target markets to enhance lead-generation efforts.
> Performance Reporting:
- Generate comprehensive reports on marketing performance, providing valuable insights for future campaigns.
> Graphic Design:
- Assist in creating simple graphic designs for marketing purposes, such as posters, and infographics by using Canva.

Sales Support:
> Lead Nurturing:
- Nurture leads and client relationships to build and expand the network, guiding conversations toward referrals.
- Communicate with leads that are being nurtured, maintaining consistent follow-up to move them through the sales funnel.
> Customer Relationship Management:
- Effectively manage customer relationships to ensure high customer satisfaction and retention.
- Communicate with potential and existing clients, providing tailored solutions and addressing their needs.
- Effectively manage customer relationships to ensure high customer satisfaction and retention.
> Referral Programs:
- Implement successful referral programs to boost customer acquisition.
- Track and analyze the performance of referral programs to optimize results.
> Sales Reporting:
- Generate and analyze sales reports to identify trends and opportunities for growth.
- Use insights from sales reports to inform strategy and improve sales performance.
> Sales Tools Management:
- Manage software and tools used for sales activities to optimize efficiency and productivity.

Operations Support:
> SOP Maintenance:
- Maintain and organize Standard Operating Procedures (SOPs) and file organization to improve team efficiency.
- Regularly review and update SOPs to reflect current processes and best practices.
> Training Documentation:
- Develop and document training materials to facilitate effective onboarding and skill development.
- Ensure training materials are comprehensive, up-to-date, and accessible to all team members.
> Operational Efficiency:
- Manage software and tools for operational efficiency, streamlining processes and workflows.
- Identify opportunities for process improvements and implement changes to enhance productivity.
> Calendar Management:
- Coordinate calendar management for team activities, ensuring smooth scheduling and coordination.
- Manage scheduling for meetings, events, and other team commitments to prevent conflicts.
> Email Management:
- Handle email management for operational correspondence, maintaining clear and organized communication channels.
- Ensure timely and accurate responses to operational emails, prioritizing urgent matters.

Finance:
> Quotations and Invoicing:
- Manage invoicing and quoting processes efficiently to ensure timely and accurate billing.
- Prepare and send client invoices and quotes, addressing any questions or discrepancies.
> Bookkeeping:
- Oversee bookkeeping activities to maintain accurate financial records.
- Ensure all financial transactions are recorded and categorized correctly.
> Timesheet Management:
- Track and manage timesheets accurately to ensure timely and accurate payroll processing.

What you should have:
Must-haves:
> Minimum of three years of experience in Lead Generation, Lead Nurturing, and Operations, preferably in a remote or virtual environment for a company in the USA, Canada, or UK.
> Background in administration and operations assistance and project management.
> Experience with Google Suite, Asana, LinkedIn Navigator, Active Campaign, Wave, Quicken, Slack, and Canva.
> High energy, passion for interacting with people, and commitment to caring for others.
> Strong career drive and curiosity to learn.
> Excellent organizational skills and attention to detail.
> Excellent written and verbal English communication skills with a preference for a neutral North American accent.
> Ability to manage time effectively and meet deadlines.
Nice-to-haves:
> An eye for graphic design and experience with Canva or similar tools.
> Experience in financial management and bookkeeping.

Who you are:
We hope you are someone who:
> Is a proactive, communicative professional who excels in managing and optimizing marketing and operational processes.
> Pays attention to detail to ensure accurate and timely execution of tasks.
> Thrives in a remote work environment, demonstrating independence and self-motivation.
> Is passionate about interacting with people and is committed to customer care.
> Is adaptable and tech-savvy, always eager to learn new skills and tools that enhance your performance and contribute to the company's success.