Amazon PPC Media Specialist

About the Company: Join our dynamic team at Market Performance Group, a leader in e-commerce and digital marketing. We specialize in helping brands grow their presence on Amazon and other online marketplaces. We are seeking an experienced Amazon PPC Media Specialist to manage and optimize our clients' advertising campaigns.

As an Amazon PPC Media Specialist, you will be responsible for creating, managing, and optimizing pay-per-click (PPC) campaigns on Amazon to drive sales and maximize ROI. You will work closely with our clients and internal teams to develop strategies that meet business goals and ensure campaign success.
Key Responsibilities:
• Develop, implement, and manage Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
• Conduct thorough keyword research and competitive analysis to identify opportunities and trends.
• Optimize campaigns by analyzing performance data, adjusting bids, and refining targeting strategies.
• Monitor and report on campaign performance metrics, providing insights and recommendations for improvement.
• Collaborate with account managers, creative teams, and other stakeholders to align PPC strategies with overall marketing goals.
• Stay up-to-date with Amazon advertising best practices, policies, and platform updates.
• Manage budgets effectively to ensure efficient use of advertising spend.
• Perform A/B testing to determine the most effective ad copy and strategies.
• Troubleshoot and resolve any issues related to PPC campaigns.
Qualifications:
• 2-3 years of experience managing Amazon PPC campaigns.
• Strong understanding of Amazon advertising platforms and tools.
• Proficient in using Amazon Advertising Console, Seller Central, and other relevant software.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication and interpersonal skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Detail-oriented with a strong focus on accuracy and quality.