KOL Operation

Job responsibilities:

1.Influencer Development: Responsible for the development and maintenance of influencers on social media, blog forum authors, PR, overseas alliances, etc. Able to establish promotional partnerships with influencers, push products for reviews, and enhance product and brand visibility.
2.Influencer Management: Build a KOL resource library, capable of evaluating and judging the quality of cooperation with KOLs according to standards, establish and improve the processes and mechanisms for influencer management, and optimize the influencer archive for graded and categorized maintenance and management.
3.Content Planning: Analyze the attributes of KOLs and fans on various platforms, propose content ideas tailored to different products, and meet requirements on deadlines, etc., ensuring the output of high-quality image materials and videos.
4.Plan Execution: Execute KOL promotion plans, including but not limited to: inviting KOLs to company events, publishing KOL content, producing KOL promotional videos, etc.
5.Data Analysis: Monitor and analyze relevant data, continuously optimize marketing strategies and cooperation models, compile GMV, UV, and ROI data, and continuously optimize operations and implementation plans through data, improving interaction rates.
6.Enhancing Brand Influence: Responsible for the development and implementation of traffic-driving and fan growth strategies, enhancing brand exposure and user engagement; planning, executing, and promoting marketing activities for festive events.