Marketing Specialist

We are seeking a dynamic and strategic Marketing Specialist to lead our marketing efforts for a Manager Services Provider and a Software company targeting business clients. The ideal candidate will be passionate and responsible for creating and executing a comprehensive marketing plan, driving brand awareness, and implementing strategies to achieve our business goals. This role requires a proactive self-starter with a strong marketing background and a passion for driving results.

Responsibilities:
Develop and Implement Marketing Strategies:
Create and execute a comprehensive marketing plan tailored to business clients, focusing on Manager Services and Software solutions.
Identify and analyse key performance indicators (KPIs) to measure the success of marketing campaigns and adjust strategies accordingly.
Develop targeted marketing initiatives to increase brand awareness, client engagement, and lead generation.
Content Creation and Management:
Produce high-quality, engaging content, including blog posts, whitepapers, case studies, videos, and social media updates.
Develop a content calendar to ensure a consistent posting schedule across all marketing channels.
Collaborate with the design and video production teams to create compelling visual content that resonates with business clients
.
Digital Marketing and Social Media:
Enhance and expand our online presence across LinkedIn, Instagram, YouTube, and other relevant platforms.
Create and execute social media strategies to increase engagement and growth, tailored to a business audience.
Monitor, respond to, and engage with followers and audience members on all social media platforms.
Prepare weekly email and manage mailing list
SEO for Youtube and web sites.

Analytics and Reporting:
Use marketing analytics tools to track performance, generate reports, and provide actionable insights.
Monitor industry trends, audience behavior, and competitor activity to inform and refine marketing strategies.

Collaboration and Coordination:
Work closely with the team to align marketing efforts with overall business goals and campaigns.

Stay Updated on Trends:
Keep up-to-date with the latest marketing best practices, platform updates, and emerging trends.
Experiment with new marketing tools, features, and formats to continuously improve and innovate our marketing efforts.

Qualifications and Experience:
Bachelor's degree in Marketing, Business, or a related field.
Proven experience in marketing
Strong understanding of digital marketing, content creation, and social media strategies.
Excellent communication and writing skills.
Ability to work independently and as part of a team.
Proficiency in marketing analytics tools and platforms.

If you are a self-motivated marketing professional with a passion for driving results and creating impactful marketing strategies, we would love to hear from you. Apply today to join our team and help us elevate our brand presence and business growth.