Facebook & TikTok Ads Specialist

We’re looking for a creative and analytical Paid Social specialist with a passion for performance marketing and advertising to join our team remotely. You will create and manage ads using the Meta ad buying platform (and potentially other paid social channels like LinkedIn and TikTok) and collaborate with our team to formulate strategic action plans for each client.

Job Responsibilities:

Manage paid social media ad budgets, making adjustments to ensure KPIs are hitting goals.
Create and traffic ads daily using Meta ad buying interface, with a strong attention to detail and ensuring client ads are without error.
Perform weekly reporting on specific initiatives or overall account performance.
Build recurring and ad hoc reports and internal account analyses that are both performance & creative development-driven.
Strategize, execute, and manage a variety of client Meta ad campaigns.
Translate technical concepts into actionable, tactical, and strategic action plans.
Familiarize yourself with client products and come up with promotional strategies on paid social.
Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
Gather data on consumer, competitor, and market conditions.
Requirements:

3+ years experience in paid digital advertising or related field such as financial services, consulting, performance marketing, media buying, lead generation, or other quantitative/data-driven fields.
3+ years experience as a Paid Ads Specialist, Media Buying Specialist, or in any related field.
Knowledge of Meta Ads Manager (Meta Ads certified preferred).
Knowledge of Meta Business Manager.
Proven ability to maintain strong internal, external, and client relationships.
Strong attention to detail and time management skills including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities.
Strong, professional verbal and written communication skills.
Strong analytical track record.
Proactive, organized, and able to work well individually and in a team environment (self-starter who thrives in a startup environment).
Strong knowledge of performance marketing and KPIs vital to e-commerce such as ROAS, CAC/CPA, Conversion Rate, AOV, etc. (preferred).
Understanding of the online advertising industry and paid search landscape (preferred).
Experience working with Excel/Google Sheets for reporting metrics, including constructing pivot tables (preferred).
Experience working on Marketing Decks (preferred).
Capable of navigating Google Analytics, Shopify, or other platforms (preferred).