Email Marketing Specialist (Klaviyo)

We are looking for a detail-oriented and creative Email Marketing Specialist with experience in building and managing email campaigns using ESPs like Klaviyo or Iterable. The ideal candidate will have a keen eye for detail, strong English proficiency and also possess basic copywriting and graphic design competency to create and adjust email designs in Figma during the review process. Additional qualifications include an understanding of best practices for email deliverability and experience with eCommerce platforms, specifically Shopify.

Responsibilities:

Campaign Management:
-Build and execute email marketing campaigns and flows using Klaviyo per the requirements and deadlines outlined in workflow process.
-Design and adjust email content in Figma per team feedback and ensure it is visually appealing across all content variations.
-Develop and define segments for targeted campaign audiences to maximize engagement and conversion rates.
-Ensure all email content is free from grammatical and spelling errors.

Deliverability and Best Practices:
-Implement and maintain best practices for email deliverability to maximize inbox placement.
-Monitor and analyze email performance metrics to identify areas for improvement.

Ecommerce Integration:
-Utilize Shopify to create discount codes and links for promotional campaigns.
-Collaborate with the eCommerce team to ensure email marketing strategies are aligned with overall business objectives.

Collaboration and Reporting:
-Work closely with cross-functional teams including design, content, and eCommerce to deliver high performing campaigns, on time and within budget.
-Provide regular reports on email marketing performance and offer insights for future campaigns.

Requirements:

-Proven experience in building and managing email marketing campaigns using Klaviyo, Iterable, or similar ESPs.
-Strong understanding of audience segmentation and targeting.
-Excellent attention to detail and ability to catch errors.
-Basic copywriting skills and strong English proficiency, with impeccable grammar and spelling.
-Graphic design skills, particularly in Figma, to create and adjust email designs.
-Knowledge of best practices for email deliverability.
-Experience with Shopify, including creating discount codes and promotional links.
-Ability to analyze data and provide actionable insights for campaign optimization.
-Strong organizational and project management skills.
-Ability to work independently and manage multiple projects simultaneously in a remote environment.

Preferred Qualifications:
-Experience in eCommerce and a strong understanding of the industry.
-Familiarity with other marketing tools and platforms.

Please provide your resume and LinkedIn for review!