Marketing cum Copywriter

We’re looking for a full-time, permanent Marketing Executive who is dynamic and creative to join our team and drive our e-commerce marketing efforts to the next level. We offer competitive pay and you’ll have opportunities to grow quickly within the organisation. This role is a great opportunity for an ambitious, self-starter to take ownership of our marketing process from start to finish, including planning and execution. You must be willing to learn and adapt your skillset. Sounds like you? Good! Keep reading…

Job Summary:
The Marketing Executive will be responsible for developing and implementing marketing strategies to increase customer engagement and conversions. This role involves creating compelling copy for email campaigns and the website, managing marketing campaigns, and analyzing performance metrics to optimize results.

Key Responsibilities:
- Develop and implement comprehensive marketing strategies to achieve business goals.
- Create engaging and persuasive copy for email campaigns, website content, and other marketing materials.
- Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance tracking.
- Collaborate with the graphic designer to create visually appealing and effective marketing assets.
- Manage and update website content to ensure it is current, relevant, and optimized.
- Analyze marketing campaign performance and generate reports with actionable insights.
- Stay up-to-date with industry trends and competitor activities to identify new marketing opportunities.
- Coordinate with other departments to ensure consistent messaging and branding across all channels.
- Providing administrative support, as and when needed to the manager.

Example Responsibilities:
- Email Marketing: Create and schedule weekly email newsletters to promote new products, sales, and company updates. Segment email lists based on customer behavior and preferences to increase engagement and conversions.
- Website Content: Write and publish blog posts, product descriptions, and landing page content that align with brand guidelines.
- Campaign Management: Plan and execute seasonal marketing campaigns, such as Black Friday or holiday promotions, including coordinating with the design and sales teams.
- Performance Analysis: Track and analyze key metrics such as open rates, click-through rates, and conversion rates for email campaigns. Provide monthly reports with recommendations for improvement.

Requirements:
- Full-time position Monday-Friday 9am-5pm (Philippines Time)
- Able to work remotely (from home)
- No experience needed but must be an A player that can learn and adapt fast.
- Strong copywriting or marketing skills.
- Understanding of the behavior of the target audience and the customer lifecycle.
- Analytical skills and the ability to interpret data to make informed decisions.
- Project management skills and attention to detail.
- Creative thinking and problem-solving abilities (this role will have a lot of challenging problems ahead)
- Strong communication and interpersonal skills.
- Self-directed, execution-focused, and incredibly well-organized with a proven ability to work independently in a fast-paced environment
- Committed, responsible to the job and willing to “go the extra mile” if required.
- Experience as a Marketing Executive or similar role in ecommerce or digital marketing is a plus.
- Experience with email marketing platforms (e.g., Mailchimp, Klaviyo) and content management systems (e.g., WordPress, Shopify) is a plus.
- Proficiency in photo editing and video editing is a plus.

Benefits:
- Competitive salary.
- Performance-based bonuses.
- Paid annual holidays and public holidays.
- Work remotely (from comfort of your home)
- Be a part of a friendly, enthusiastic team that believes having fun is part of doing good work
- We believe in investing in good people!
- Opportunity for professional development, upskill trainings and career growth

Please answer the questions below in numbered format:
1. What is your current or most recent job position, and what are your primary responsibilities?
2. Do you have experience in marketing or copywriting? If yes, please describe any specific marketing or copywriting projects you've managed, the tools you have used, and the outcomes. If no, how do you plan to be competent in the role quickly?
3. What is your strongest strength professionally that makes you a strong candidate for this role? And what is a weakness that you need to work on to excel in this role?
4. Please attach your work portfolio.