Full Time
$640USD/mo
40
Jul 03, 2024
Shumaker Roofing Co. is a leading provider of roofing services dedicated to excellence, innovation, and customer satisfaction. We pride ourselves on supporting our community, particularly through initiatives like "Operation: Roof for Heroes." We are seeking a talented and creative Social Media and Google Ads Expert to join our team and drive our digital advertising efforts.
We are looking for a skilled and innovative Social Media and Google Ads Expert to manage and optimize our online advertising campaigns. This role requires a deep understanding of digital marketing strategies, a knack for creating engaging ad content, and the ability to analyze and improve campaign performance continuously.
**Key Responsibilities:**
1. **Campaign Management:**
- Develop, implement, and manage effective social media and Google Ads campaigns.
- Monitor and analyze campaign performance, making data-driven adjustments to maximize ROI.
- Conduct A/B testing on ad creatives, targeting, and bidding strategies to identify and implement the most effective approaches.
2. **Content Creation:**
- Create compelling and visually appealing ad content for various platforms, including
- Collaborate with the marketing team to ensure consistent branding and messaging.
- Develop ad copy that resonates with specific demographics and drives engagement and conversions.
3. **Audience Targeting:**
- Conduct audience research to identify and target key demographics effectively.
- Utilize advanced targeting options to reach potential customers and generate leads.
- Leverage data insights to create lookalike audiences and retargeting campaigns.
4. **Performance Analysis:**
- Track and report on key metrics, such as click-through rates, conversion rates, and cost per acquisition.
- Provide regular performance reports and insights to management.
- Analyze competitor strategies and performance to identify opportunities for improvement and differentiation.
5. **Optimization:**
- Continuously test and optimize ad creatives, copy, and targeting strategies.
- Stay updated on the latest trends and best practices in digital advertising.
- Implement changes based on performance data to improve campaign outcomes.
6. **Budget Management:**
- Manage and allocate advertising budgets effectively to maximize results.
- Ensure campaigns stay within budget while achieving performance goals.
7. **Competitor Analysis:**
- Conduct thorough competitor analysis to understand their strategies, strengths, and weaknesses.
- Identify opportunities to differentiate our campaigns and gain a competitive edge.
- Stay informed about industry trends and competitor activities to adapt our strategies accordingly.
8. **Maximizing
- Develop and implement strategies specifically tailored to maximize the effectiveness of
- Utilize
- Monitor
**Qualifications:**
- Proven experience as a Social Media and Google Ads Expert, with a successful track record of managing and optimizing digital ad campaigns.
- Strong understanding of social media platforms, Google Ads, and digital marketing strategies.
- Proficiency in using advertising tools and analytics platforms, such as
- Excellent writing and content creation skills.
- Ability to analyze data and derive actionable insights.
- Strong organizational skills and attention to detail.
- Creative thinking and problem-solving abilities.
- Bachelor's degree in Marketing, Business, or a related field (preferred).
**Why Join Our Team:**
- Opportunity to work with a passionate and dedicated team.
- Be a part of a company that values community support and excellence.
- Competitive salary and benefits package.
- Room for growth and professional development.
- Flexible working hours and the possibility of remote work.
**Application Process:**
Interested candidates are invited to submit their resume and a cover letter outlining their relevant experience and why they are a great fit for this role.
**Shumaker Roofing Co. is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.**
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**Apply Now:**
If you are a proactive and creative digital marketing professional ready to take on the challenge of driving our social media and Google Ads campaigns, apply today! Send your application to
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We look forward to welcoming a new member to our team who will help us achieve our mission of excellence in the roofing industry through effective digital advertising strategies.