Social Media Coordinator (Reddit Specialist)

We are seeking a highly motivated and experienced Social Media Coordinator specializing in Reddit to join our dynamic marketing team. The ideal candidate will have a deep understanding of Reddit’s culture, communities, and best practices. This role will be pivotal in developing and executing strategies to increase brand visibility, engagement, and loyalty on Reddit and other social media channels.
Key Responsibilities:
Strategy Development:
Develop and implement a comprehensive social media/Reddit strategy aligned with overall marketing objectives.
Identify key communities and subreddits relevant to our industry and target audience.
Stay updated on social media/Reddit trends, emerging subreddits, and changes in platform policies.
Content Creation & Management:
Create, curate, and manage engaging content tailored for Reddit and other social media channels, including text posts, images, AMAs (Ask Me Anything), and other interactive formats.
Collaborate with the content team to ensure all materials adhere to brand guidelines and voice.
Monitor and respond to comments, messages, and mentions to foster community engagement.
Community Engagement:
Actively participate in relevant subreddits, contributing valuable insights and information.
Build and maintain relationships with key influencers, moderators, and community leaders.
Address community feedback and concerns promptly and effectively.
Analytics & Reporting:
Track, analyze, and report on key performance metrics (KPIs) to measure the effectiveness of Reddit and other social media campaigns.
Provide insights and recommendations for continuous improvement based on data analysis.
Monitor competitors’ activities and strategies on Reddit and other social media channels.
Cross-Functional Collaboration:
Work closely with other marketing team members to ensure cohesive campaign execution.
Collaborate with product, customer service, and other departments to align social media activities with broader business objectives.
Qualifications:
Education & Experience:
Bachelor’s degree in Marketing, Communications, or a related field.
Minimum of 2-3 years of experience managing social media platforms, with a focus on Reddit.
Skills & Competencies:
Proven expertise in leveraging Reddit for brand growth and engagement.
Strong understanding of Reddit’s algorithms, etiquette, and community guidelines.
Exceptional writing and communication skills.
Proficient in social media analytics tools (e.g., Reddit Analytics, Google Analytics).
Ability to manage multiple projects simultaneously and meet deadlines.
Creative thinker with a keen eye for detail and a passion for community building.
Proficiency in Microsoft Office 365 and a willingness to learn new technologies/techniques.
Personal Attributes:
Highly organized and self-motivated.
Adaptable and open to feedback.
Strong problem-solving skills and ability to handle challenging situations.
Enthusiastic about staying current with digital marketing trends and best practices.
Takes direction and feedback well and works to collaborate with the team.
Excellent professional communication & presentation skills.
Detail-oriented & ability to see the big picture.
Top organizational skills & ability to prioritize work.