Web Developer/SEO Specialist for Personal Website Targeting Wedding Clients

Job Overview:
We are seeking a skilled Web Developer/SEO Specialist to optimize musician's profile website aimed at attracting wedding clients. The ideal candidate will have a strong background in both web development/UX/UI and search engine optimization (SEO), with a proven track record of improving website performance and visibility in search engines. This role involves enhancing the website's design, functionality, and content to effectively appeal to and convert luxury wedding clients.

Responsibilities:

Website Optimization:

Conduct a thorough audit of the current website to identify strengths, weaknesses, and opportunities for improvement.
Implement on-page and off-page SEO strategies to increase organic search rankings and drive targeted traffic.
Optimize website speed, performance, and mobile responsiveness for an enhanced user experience.

Content Development:

Develop compelling, SEO-friendly content tailored to luxury wedding clients.
Ensure content is optimized with relevant keywords, meta tags, and schema markup to improve search engine visibility.

Design Enhancement:

Enhance the website's visual appeal and usability for wedding clientele.
Implement design changes that align with current web development best practices and SEO guidelines.

Conversion Rate Optimization (CRO):

Analyze user behavior and website analytics to identify opportunities for improving conversion rates.
Implement CRO strategies such as A/B testing, call-to-action optimization, and landing page improvements.

Technical SEO:

Monitor and improve technical aspects of SEO, including site architecture, URL structure, and canonicalization.
Resolve technical issues that may impact SEO performance, such as crawl errors and broken links.
Analytics and Reporting:

Regularly monitor website performance using tools like Google Analytics and Search Console.
Provide detailed reports and insights on key metrics, SEO progress, and recommendations for continuous improvement.
Qualifications:

Proven experience as a Web Developer and SEO Specialist, preferably in the wedding industry or related field.
Proficiency in HTML/CSS, JavaScript, and content management systems (e.g., WordPress).
Strong understanding of SEO best practices, search engine algorithms, and ranking factors.
Experience with SEO tools such as SEMrush, Moz, or Ahrefs.
Creative mindset with a keen eye for design and usability.
Excellent analytical and problem-solving skills.
Effective communication skills and ability to collaborate with cross-functional teams.