Digital Marketing Specialist

Job Description:
We are seeking a creative and proactive Part-Time Digital Marketing Specialist with strong proficiency in Canva and Mailchimp. The ideal candidate will be responsible for creating engaging social media content, developing compelling email newsletters, and managing our presence on Instagram, Facebook, and LinkedIn.

Responsibilities:

Design visually appealing graphics and content using Canva.
Develop and schedule social media content for Instagram, Facebook, and LinkedIn.
Create and manage email marketing campaigns using Mailchimp.
Write and edit engaging email newsletter content.
Monitor and analyze the performance of social media and email marketing campaigns.
Stay up-to-date with the latest digital marketing trends and best practices.
Collaborate with the team to develop and implement marketing strategies.
Qualifications:

Proven experience as a Digital Marketing Specialist or similar role.
Proficiency in Canva and Mailchimp is a must.
Strong understanding of social media platforms, particularly Instagram, Facebook, and LinkedIn.
Excellent written and verbal communication skills.
Creative mindset with an eye for design and detail.
Ability to work independently and meet deadlines.
Familiarity with basic analytics tools to track and report on campaign performance.
Bachelor's degree in Marketing, Communications, or a related field is preferred but not required.