Email and SMS Marketing Manager

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Job Title: Email and SMS Marketing Manager
Location: Remote
Work Shift: Ideal time window: somewhere between 9am-8pm
Working Hours: EST

JOB DESCRIPTION:

We are a fast-paced, growth-oriented company seeking a highly skilled and creative individual to lead our email and SMS marketing efforts. Our ideal candidate will have a strong background in creating and executing strategies that enhance customer retention and lifetime value through engaging email and SMS campaigns. If you are passionate about driving results and have a keen eye for design, we want to hear from you!

RESPONSIBILITIES:

Strategy Development:
-Develop and implement comprehensive email and SMS marketing strategies that align with overall business goals.
-Create and manage a calendar of campaigns, ensuring timely and relevant communication with our audience.

Campaign Execution:
-Design, write, and execute email and SMS marketing campaigns from start to finish.
-Create visually appealing and effective email designs using tools such as Klaviyo.
-Develop and implement A/B testing strategies to optimize email performance.

Content Creation:
-Write compelling copy for emails and SMS that drive engagement and conversions.
-Design all marketing materials and ensure they are visually appealing and on-brand.

Analytics and Reporting:
-Monitor and analyze campaign performance metrics, including open rates, click-through rates, conversion rates, and ROI.
-Provide detailed reports on campaign performance and use data to inform future strategies.

Customer Retention:
-Develop strategies to increase customer lifetime value and retention through targeted email and SMS campaigns.
-Personalize communication based on customer segmentation and behavior.

Independent Workflow:
-Manage the entire process of email and SMS marketing independently, without reliance on a design team.
-Ensure all aspects of campaigns, from design to execution, are handled efficiently and effectively.

Qualifications:
-Proven experience in email and SMS marketing, preferably within the e-commerce sector.
-Strong knowledge of Klaviyo or similar email marketing platforms.
-Exceptional copywriting skills with a focus on clarity, persuasion, and conversion.
-Excellent graphic design skills with the ability to create visually compelling emails.
-Strong analytical skills with the ability to interpret data and make data-driven decisions.
-Excellent verbal and written communication skills.
-Highly organized with the ability to manage multiple projects simultaneously.
-Ability to work independently in a fast-paced environment and meet tight deadlines.
-Experience working with the U.S. market is preferred.

Requirements:
-Minimum of 3-5 years of experience in email and SMS marketing.
-Demonstrated success in increasing customer retention and lifetime value through targeted marketing efforts.
-Strong understanding of customer segmentation and personalization strategies.

If you're interested, kindly apply to this link: Upgrade to see actual info