DTC Ads Creative Strategist

We're looking for another creative strategist to join our fractional growth team, great opportunity for someone looking to learn how the sausage is made at the 9-fig scale.

- What You’ll Do:
Collaborate with paid media managers to develop and execute tailored content strategies for each client across multiple accounts
Analyze data from diverse sources to generate insights, new marketing angles, and innovative performance creatives
Iterate on promising or winning creatives, adapting them to each client, and propose groundbreaking ideas to drive results
Manage overall content strategy to achieve client goals through creative optimization
Source raw creative assets from clients, UGC actors, AI, and emerging sources
Manage relationships with graphic designers and video editors to transform raw creatives into high-performing direct response ads
Create data-driven creative/content reports with recommendations based on historical data on a monthly, quarterly, and annual basis
Stay up-to-date with content trends across popular social media platforms and emerging channels
Analyze ad performance using platform UIs (Meta, Klaviyo, Motion, GA4, etc.) and provide data-led recommendations to internal and external stakeholders
Proactively discover new ways to accomplish client goals and nurture relationships to scale their success
Test emerging platforms and strategic tactics to stay ahead of the curve and drive innovation

- Who you are:
You are a strategic creative professional with 3-5 years of experience in a fast-paced agency or startup environment. Your background in growth, design, social media, or copywriting has honed your ability to craft compelling narratives and drive engagement across various platforms.

As a creative strategist, you possess a unique blend of analytical and creative skills, allowing you to extract meaningful insights from data and transform them into innovative, high-performing content strategies. You have a keen eye for identifying trends and a proactive approach to proposing fresh ideas that push the boundaries of digital marketing.
Collaboration is second nature to you, and you thrive in a team-oriented environment. You have experience working closely with cross-functional teams to bring your strategies to life, and your strong communication skills enable you to effectively articulate your vision.
You are data-driven and results-oriented, constantly seeking ways to optimize your strategies based on performance metrics. You are passionate about creating content that resonates with audiences and drives business growth, and you have a curious mind that is always eager to learn and adapt to the ever-evolving digital landscape.

- Where we’re going:
We’re a team of handpicked individuals hell-bent on profitable growth for the sake of it (seems like not many are doing it), we get up in the morning energized to crack the latest growth problems wide open and at a rapid pace. We wouldn’t settle for anything less and don’t take ‘No’ for an answer. No task is too big or too small, if it’s needed to achieve profitable growth we find a way to do it or get it done. We aren’t on a hiring spree and will only hire someone on the same wavelength. That being said, if you think you can outperform someone with the experience above and don’t have it we’re open to chatting, a willingness to take on ownership of projects to completion is key, for the right person that’s music to their ears.
- Benefits:
Learn from a world-class team leading the space, In 6 months you’ll learn more than other people learn in 3 years
Essentially unlimited self-improvement budget (online courses, and other educational experiences)
Retreats
Flexible working hours
Flexibility to work from anywhere in the world (need to overlap with PST work hours)
Performance incentives

To be considered email recruiting@coldbru.digital with one line for why you are a fit for the role and clearly delineated specific examples of your relevant work (Ads, briefs, edits, scripts etc). In the subject please mention Coffee to be considered