Google Ads – SEO Specialist (Part-Time)

At PurpleCow Digital Marketing, we help businesses be remarkable and stand out from the crowd! We help passionate business owners with results-driven websites create sales and leads to grow their businesses.

We strive for:

• Quality of work and timely attention
• Cost-effective solutions to client requests and issues
• Creative solutions to business bottlenecks using the website as a problem-solving tool

We accomplish this through:

• A full website development process that includes discovery, design and development
• Ongoing monthly website maintenance to improve the website on a monthly basis
• Ongoing MARKETING SERVICES to improve marketing on a regular basis
• Partnerships with other companies and resources to offer clients a further online strategy

PurpleCow Digital Marketing is looking for a motivated Virtual Google Ads / SEO Specialist that is up for becoming part of the team for long term growth.

This position is 20 hours/week. Monday – Friday. 4 hours per day. Preferred day shift of 9am - 1pm Philippine Standard Time.

Reports to: SEO Manager

Monthly tasks include:

SEO:
• Optimize new website builds, blog posts, landing pages, images for keywords
• Use SEMrush to view recommendations and make tweaks to the site
• Work with team to setup location-based or service-based landing pages and optimise for SEO
• Submit and review monthly citation-building campaigns for monthly SEO clients
• Setup and Optimize Google Business Profile for clients
• Submit sitemap in Google Search Console and review and fix other issues

Google Ads:
• Setup new Google ad accounts, keyword research, choose keywords, write headlines and descriptions, work with the team on optimise landing page(s)
• Create new Google ad sets for events or client priorities, keyword research, choose keywords, write headlines and descriptions, make recommendations for landing page(s)
• Monthly review and optimisation of Google ad sets

SEO & Google Ads
• Help project managers answer SEO related & Google Ad questions from clients that come through the support desk
• Setup, customise and send SEO reports & Google Ad reports
• Setup Google Analytics on client sites
• Setup Google Tag, Conversion tracking, and Goals on client sites

Qualities we are looking for:

• English fluency
• At least 5+ years experience with SEO & Google Ads
• A free thinker, willing to look for answers
• Confidence in strategy, execution and details
• A team player who is happy working in a small team of 5-10 people
• Strong communication skills
• Responsive: Quick with email and chat communication

Preferred expert knowledge of:

• Google Analytics
• Google Business Profile
• Google Tag Manager
• Google Search Console
• Google Ads
• BrightLocal
• SEMRush
• WordPress
• SEOPress Pro or Rankmath SEO plugins
• Bricks Builder and Elementor
• Teamwork

Special requirements:

• A computer that is two years old or less
• Your own Internet connection and some kind of backup internet
• Have a headset or microphone and video camera (for team meetings)