Google Adwords Specialist

We are seeking an experienced Google Adwords Specialist to join our digital marketing team. The ideal candidate will be responsible for planning, executing and optimizing highly effective Google Ads campaigns to drive website traffic, lead generation and online revenue.

Responsibilities:

Manage and optimize existing Google Ads campaigns across search, display, video, shopping and app campaigns
Conduct keyword research and analysis to identify new opportunities
Create compelling ad copy, extensions and assets to improve CTR and conversion rates
Set up advanced campaign strategies using audience targeting, remarketing, etc.
Analyze campaign performance using Google Ads reports and make data-driven optimizations
Manage monthly budgets and bidding strategies to maximize ROAS
Stay up-to-date on Google Ads policies, features and industry best practices
Provide monthly reports on KPIs such as CPA, ROAS, conversion rates etc.