Digital Marketing Strategist

Job Title: Digital Marketing Strategist - Women’s Fashion E-commerce
Overview:
We are seeking a highly skilled Digital Marketing Strategist to join our team at Ellaé Lisqué, a leading women’s fashion e-commerce company. As a Digital Marketing Strategist, you will be responsible for developing and executing digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth across various digital channels. This role requires a deep understanding of the women’s fashion industry, e-commerce trends, and digital marketing best practices.
Key Responsibilities:
* Develop and implement comprehensive digital marketing strategies to achieve company objectives, including but not limited to brand awareness, customer acquisition, and revenue growth.
* Collaborate with cross-functional teams to create integrated marketing campaigns that align with the company’s overall marketing and business objectives.
* Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
* Conduct thorough market research and competitor analysis to identify trends, opportunities, and best practices in the women’s fashion e-commerce industry.
* Utilize data analytics and key performance indicators (KPIs) to track campaign performance, measure ROI, and identify areas for improvement.
* Stay up-to-date with the latest digital marketing trends, technologies, and industry developments, and make recommendations for continuous optimization and innovation.
* Collaborate with the content team to create compelling and engaging digital content, including blog posts, social media posts, videos, and visuals, that resonates with the target audience.
* Monitor and manage the company’s social media presence, including posting schedules, content curation, community engagement, and influencer partnerships.
* Work closely with the SEO team to optimize website content, meta tags, and other elements to improve organic search visibility and rankings.
* Provide regular reports and insights to key stakeholders on digital marketing performance, trends, and opportunities for optimization and growth.


Qualifications:
* Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced degree or certifications in Digital Marketing are a plus.
* Proven experience (X years) in digital marketing, preferably in the e-commerce industry with a focus on women’s fashion or retail.
* CRO Management
* Strong understanding of digital marketing channels and tactics, including paid advertising, email marketing, social media marketing, content marketing, and SEO.
* Basic Coding Knowledge
* Hands-on experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, Instagram Ads, etc.
* Proficiency in data analytics and reporting tools, such as Google Analytics, Facebook Insights, and marketing automation platforms.
* Excellent communication skills, both written and verbal, with the ability to convey complex ideas and data-driven insights to various stakeholders.
* Creative thinking and problem-solving skills, with a keen eye for detail and the ability to think strategically.
* Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
* Strong project management skills, with the ability to prioritize tasks, meet deadlines, and drive results.
* Passion for fashion, e-commerce, and digital marketing, with a customer-centric mindset and a desire to innovate and drive growth.
Join us at Ellaé Lisqué and be part of a dynamic team shaping the future of women’s fashion e-commerce through innovative digital marketing strategies!