HubSpot Marketing Specialist

About Offshore Launch

Offshore Launch is a staffing agency that specializes in helping small business owners scale their operations with the top 1% of global remote talent. We are a people-centered agency with a passion for leaving every person and business in a better position than we found them.

Why Join Offshore Launch?

- Impact the growth and success of small and medium-sized businesses.
- Work in a people-first, remote environment that values growth and ongoing development.
- Access comprehensive benefits that include HMO, PTO, professional development, and an overall emphasis on teamwork and collaboration.
- Contribute to a culture that values partnership, service, and excellence.

Your Role

As an employee of Offshore Launch, you are being hired for a unique role within a target Client’s company. We value long-term partnerships, and seek to recruit talent that will serve an individual Client’s business for multiple years.
You will work full-time with the Client company. However, the Agency provides ongoing support to ensure your continued success. As such, we create space for ongoing check-ins, feedback and development through:

- Membership in the Offshore Launch Slack workspace
- Bi-weekly All TeaUpgrade to see actual infoetings
- Monthly reviews

Your job is to help the Client succeed.
Our job is to help you succeed.

About the Client:

We empower B2B SaaS companies with big ideas and audacious goals to reach their full potential. Our expertise in creating dynamic marketing strategies propels our clients to the forefront of innovation and growth. Located at the intersection of technology and creativity, we provide tailor-made marketing solutions that translate complex technologies into compelling, understandable narratives.

We are on the hunt for a HubSpot Marketing Specialist to take charge of our marketing automation efforts. This pivotal role focuses on leveraging HubSpot for email campaign management, list building, and ensuring seamless integration with tools like Apollo, Salesforce, and Pardot for outreach and customer relationship management. The ideal candidate is someone who excels in a fast-paced environment, with a knack for maintaining detailed records and optimizing marketing workflows.

Responsibilities:

- Spearhead email marketing campaigns using HubSpot, optimizing for high engagement and conversion rates.
- Utilize Apollo for precise outreach, maximizing the effectiveness of each campaign.
- Oversee integration and management of CRM and marketing automation tools, including Salesforce Pardot, to streamline lead nurturing and conversion.
- Build, segment, and maintain lists with a high degree of accuracy and strategic focus, tailored to diverse marketing initiatives.
- Ensure meticulous record-keeping for all marketing activities, particularly when managing large datasets.
- Design and refine marketing workflows in HubSpot to enhance operational efficiency and marketing effectiveness.
- Regularly update and manage marketing databases, ensuring data integrity and accessibility.
- Exhibit strong analytical capabilities, utilizing Excel and Google Sheets for data aggregation, analysis, and tailored reporting to meet specific company objectives.
- Collaborate on the creation and optimization of landing pages, potentially incorporating basic coding skills to improve functionality and user experience.

Requirements:

- Proven expertise as a HubSpot specialist, with a solid track record in email marketing, CRM management, and automation workflows.
- Proficiency in Apollo, Salesforce Pardot, with any certifications in these platforms considered a significant advantage.
- Exceptional organizational skills, with an emphasis on detailed and accurate record-keeping.
- Advanced skills in Excel and Google Sheets for sophisticated data management and analysis.
- Basic coding knowledge for landing page development is desirable.
- Strong ability to work both independently and as part of a team, coupled with excellent communication and problem-solving skills.

Compensation & Benefits (to be provided by Offshore Launch):

- $1000-$1200 depending on experience
- 13th month pay
- Performance-based bonuses
- Comprehensive HMO policy, including dependents.
- Annual continuing education budget to support professional development

Note: The Client is not involved in compensation or benefits. As an employee of Offshore Launch, all compensation and benefits are to be provided by the Agency.