SMS & Email Flow Builder

Job Overview:

We are seeking a highly experienced and creative individual to join our team as our SMS & Email Flow Builder. In this role, you will be responsible for designing, implementing, and optimizing automated SMS and email marketing campaigns to engage our customers and drive conversions. The ideal candidate will have a deep understanding of SMS and email marketing best practices, proficiency in marketing automation tools, and a proven track record of delivering successful campaigns that meet business objectives.

Key Responsibilities:

Develop comprehensive SMS and email marketing strategies to support business objectives, including customer acquisition, retention, and re-engagement.
Design and build automated SMS and email flows, including welcome series, cart abandonment sequences, post-purchase follow-ups, and reactivation campaigns.
Create compelling and personalized content for SMS and email communications, tailored to different audience segments and stages of the customer journey.
Implement A/B testing strategies to optimize SMS and email performance, including subject lines, content, timing, and frequency.
Monitor key performance indicators (KPIs) for SMS and email campaigns, such as open rates, click-through rates, conversion rates, and revenue generated.
Analyze campaign data and customer behavior to identify insights, trends, and opportunities for improvement.
Collaborate with cross-functional teams, including marketing, design, product, and analytics, to align SMS and email marketing efforts with overall marketing initiatives.
Stay informed about industry trends, regulations, and best practices related to SMS and email marketing, and proactively recommend innovative strategies and tactics.

Qualifications:

Bachelor's degree in marketing, communications, business, or related field.
Minimum of 5 years of experience in SMS and email marketing, with a focus on marketing automation and lifecycle marketing.
Proficiency in marketing automation platforms such as Klaviyo, Mailchimp, or ActiveCampaign.
Strong understanding of SMS and email marketing best practices, including CAN-SPAM Act compliance, GDPR regulations, and deliverability optimization.
Excellent copywriting and editing skills, with the ability to craft clear, compelling, and engaging SMS and email content.
Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
Proven track record of successfully managing and executing SMS and email marketing campaigns that drive measurable results.
Strong project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
Exceptional attention to detail and organizational skills.
Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.