PPC Brand Manager

The Brand Manager is responsible for the brand's Amazon PPC Performance, KW Rank Performance & New Product Discovery.

PPC Manager Role Component:
They co-create the PPC strategy alongside the brand owner by understanding the company's goals, as well as the goals for each product, then setting up and actively managing the PPC campaigns to align with these goals.
PPC has now become the main lever for launching new products on Amazon and therefore the PPC Manager will be responsible for creating those campaigns, optimizing them for hitting launch targets, and working with the Integrator/COO to decide when a product can move out of the launch phase.
Maintaining advertising campaigns for products in "maintenance" or "scale" should use the same strategy that delivers results based on the targets set per SKU.

KW Manager Role Component:
They manage KW Rank on Amazon and identify improvements areas or new KW segments that have potential upside opportunity, whilst always considering profitability of the brand.
Knowing that the only way to profitable grow on Amazon is to rank well on high relevant KW’s so you can gather Organic Sales. The Brand Manager works with the COO to ensure the brand remains profitable and continues to grow in healthy contribution margins.

New Product Manager Role:
They research, analyze and validate products that will be the next products launched under the brand. Ensuring that all products meet specific criteria and are validated under the MLE product research Framework.


SALARY:
$960 USD p/month - 40 hour week. ( Full time )
Initial employement would be for Part Time to ensure you are a good fit for the exisiting team!