We are seeking an Email Marketing Specialist to join our team, focusing on transforming audio recordings and Slack channel ideas into compelling daily email content. This role involves crafting targeted email campaigns, analyzing engagement metrics, and optimizing strategies to enhance audience interaction and marketing effectiveness.
Key Responsibilities:
Email Content Development:
Convert audio recordings and discussions from Slack channels into engaging and relevant daily email content.
Write, edit, and proofread emails to ensure clarity, brand consistency, and effectiveness in communication.
Campaign Management:
Design and execute targeted email marketing campaigns to promote our products and services.
Develop a content calendar to schedule and manage email dispatches, ensuring timely and consistent communication with our audience.
Analytics and Optimization:
Track and analyze email campaign performance, including open rates, click-through rates, and conversion metrics.
Use analytics to refine email content and segmentation strategies, aiming to improve engagement and achieve marketing goals.
Audience Engagement:
Implement strategies to grow the email subscriber base and enhance audience engagement.
Manage and respond to email replies, fostering a positive and interactive relationship with subscribers.
Collaboration and Reporting:
Collaborate with marketing and product teams to align email campaigns with overall business objectives and promotional activities.
Prepare and present regular reports on email campaign performance, insights, and recommendations for future strategies.