Marketing Communications Specialist

THE ROLE

We are a dynamic team of 25+ staff based in the Philippines, specializing in supporting Amazon sellers in the UK and USA to scale their businesses. We are on the hunt for a Marketing Communication Specialist who is both creative and dynamic, to join our rapidly growing company. With a digital footprint that includes over 37,000 YouTube subscribers, more than two million YouTube views, 5,000 followers on Instagram, 5,Upgrade to see actual info on Twitter, and an engaged 15,000-person email list, our reach is extensive and constantly expanding.

In this role, you will collaborate closely with both me, a 7-figure Amazon seller, and the marketing manager to propel our business to new heights. This position is hands-on, with a focus on not just creating content but also spearheading our marketing automation efforts using cutting-edge tools like Zapier, OpenAI, and Chat GPT. Your primary responsibility will be to repurpose content created from our Amazon business into compelling marketing content. Think Gary Vee and document the journey.

You will be data-driven, comfortable with analytics, and capable of making informed suggestions to improve key performance indicators (KPIs). We prioritize results and encourage open discussions to foster growth and innovation. This role offers the unique opportunity to take ownership of a business segment, see tangible results, and significantly enhance your skill set. Join us, where your contributions will not only be valued but will also drive our collective success forward.

The duties and responsibilities include, but not limited to:

KEY RESULT AREA #1 Repurposing Content

- Focus on repurposing content generated naturally and organically from our existing Amazon Seller businesses.

- Document activities and strategies used by Amazon Sellers and repurpose this content across multiple channels.

- Utilize various formats for repurposing content, including social media, email campaigns, written materials, images, and video.

- Collaborate closely with an in-house video editor for design support, though primary content creation will be handled independently using tools like Canva.

- Convert existing processes into new content forms, such as transforming a process for analyzing purchases into a YouTube script, email content, tweet threads, and blog posts.

- Emphasize converting content from one format to another, underscoring the importance of versatility in content creation.

- Prioritize repurposing existing content over creating new content, highlighting efficiency and creativity in content utilization.


KEY RESULT AREA #2 Promotional Campaign Creation

- Set up promotional activities following the company's outlined procedures.

- Manage a calendar of events and promotions, organizing the setup for each.

- Collaborate with the in-house web designer to create landing pages, including designing and providing text and image specifications.

- Develop and manage the setup of email campaigns, ensuring they are dispatched on scheduled dates.

- Implement tracking mechanisms for each campaign to monitor success and facilitate continuous improvement.


KEY RESULT AREA #3 Data Analysis, Reporting and Improvements

- Update weekly KPI tracking spreadsheets and analyze data, a crucial aspect of our business operations.

- Be highly data-driven, comfortable with handling and recording numerous KPIs in our tracking dashboards.

- Investigate the underlying data to understand trends, patterns, and outcomes.

- Make recommendations for improvements based on data analysis, focusing on areas such as:

* Conversion rate optimization

* Enhancements to website lead magnets and tripwires

* Creation of external content

* Development of traffic sources, including social media platforms

* Email copy enhancements

- Demonstrate a strong willingness and enthusiasm for learning from data to identify what works and what doesn't.


KEY RESULT AREA #4 Marketing Automation & Process Improvement

- Focus on marketing automation to drive efficiencies, not by increasing workload but through leveraging tools such as Zapier, Chat GPT, and potentially other platforms like OpenAI.

- Collaborate closely with the company owner, the in-house software development team, and other relevant departments on projects aimed at enhancing efficiency within the marketing team and content delivery through automation and AI.

- Work on various projects, with tasks including but not limited to automating processes, enhancing marketing strategies, and utilizing AI for content management.

- Participate in additional projects that may involve promoting or launching new products, contributing to the overall marketing efforts with a focus on automation.

- Be highly process-oriented, with a focus on not just documenting ongoing practices but also continuously seeking improvements.

- Actively share best practices and insights gained from process optimizations within the company, fostering a culture of continuous improvement and collaboration.

- Note we use Traction methodology within the company and we are very process and time blocking driven.


THE REQUIRED COMPETENCIES

- Candidate must possess at least a Bachelor's Degree in Marketing, Business, Communication or equivalent industry experience

- With at least 2-5 year working experience in Marketing, Marketing Automation, Content creation (ideally contract repurposing)

- Excellent verbal and written communication skills (includes copywriting, editing)


TECHNICAL KNOW-HOW

- Project management experience is an advantage

- Content Management

- Social Media Marketing and scheduling

- Marketing Campaigns

- Create, plan, and execute communication campaigns and other section plans to deliver oncustomer value proposition

- Knowledgeable about social media channels (YouTube, Instgram, LinkedIn, Twitter, others) and capable of effectively leveraging them for content


SOFT SKILLS

- Team player and strong interpersonal skills

- Creative and compelling storyteller

- Excellent organizational skills and attention to detail

- Strong analytical and problem-solving skills

- Demonstrate persuading, negotiating, and influencing skills

- Teamwork/Interpersonal Skills


TECHNOLOGY SKILLS

- Google Suite

- Communication Media - Slack, WhatsApp, Facebook Messenger, Skype, Zoom, Trello

- Social Media scheduling software

- Marketing Email Software


OTHER SKILLS

- Results-driven and Proactive

- Willingness to perform various functions

- With a high regard for Integrity, Excellence, Continuous Learning, Teamwork, and Creative Thinking/Innovation

- Comfortable working in a fast-paced and digitally-centric environment


THE REQUIRED TOOLS

- Desktop/laptop

- Computer specs:

* Processor - Intel Core i5 or higher (excluding U processors)

* RAM - 8 GB or higher

- A fast and stable internet connection (at least 30 MBPS) and with a back-up internet (eg pocket wifi)

- Noise-canceling headphones

- Web camera

- Skype for video calls

- Quiet and professional workstation


THE OFFER

- Full-time career

- Opportunity to learn different facets of the e-Commerce operations

- Career development opportunities

- Monthly salary: Php 35,000-50,000 net, payable twice a month

- Flexible work schedule (8 hours/day; 5 days/week Monday - Friday)

* Given your close collaboration with the business owner who lives in Mexico, there maybe instances where your workday begins as early as 8:00 AM or extends until 11:00 PM in the Philippines to accommodate meetings. This adjustment in schedule would only be required on specific days when meetings are planned, not daily. Flexibility in your working hours is expected, as we operate on a flexitime basis.

- Monthly internet subsidy of Php 1,000 upon hiring

- Onboarding tools (headset and webcam) 3 months after hiring

- Paid Training

- Paid holidays

- Personal Days/Leave

- 13th month bonus

Please copy and paste the link in your browser to apply:

>>>>>>>>>>>>>>>>>>> Upgrade to see actual info