Media Buyer + Digital Strategist (google ads, meta ads, pinterest ads)

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Who We Are
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We're a vibrant growth marketing crew dedicated to partnering with clients to amplify their online success and drive continuous growth. Our agency specializes in crafting sales and marketing machines for business owners, ensuring consistent sales without the burden of technical complexities. At our core, we excel in setting up conversion-optimized marketing funnels, media buying, and optimization strategies to help our clients scale effortlessly.
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Who We're Looking For
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We're on the hunt for a passionate Digital Marketing Specialist with expertise in Google Ads, Meta (formerly Facebook) Ads, and Pinterest Ads. As a pivotal member of our team, you'll spearhead the implementation of kickass campaigns, optimized creative, and laser-focused media buying strategies. Your mission? To help our clients snag consistent leads and sales without getting bogged down in the tech stuff. If you're ready to make some marketing magic happen, this is the role for you!

You'll report directly to the CEO.

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Responsibilities
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Your job will be to use your experience to:

Plan and execute campaigns, ad groups, ads, and audiences for seasonal campaigns with e-commerce clients.
Implement monthly tweaks and optimizations to reduce cost per lead/sale and improve ROI and sales volumes.
Ideate landing pages, ad creative, ad copy, and fill in briefs for the team (or yourself to execute).

Conduct thorough research on target market & personas, aligning messaging with customer language, pain points, struggles, and desired outcomes.

Monitor digital marketing budgets, ensuring clients are informed of potential overspending and recommend budget adjustments when necessary.

Proactively seek opportunities to help existing clients grow.

Collaborate with clients each quarter/season to plan upcoming campaigns and product offerings.

Review audiences, ad sets, and ads, documenting successes and failures for future reference.

Evaluate products or services for sale, identify target audiences and personas, and develop relevant creative briefs.
Ideate and conduct copy tests and tweaks using AI, tailoring them to the audience and client.

Regularly monitor KPIs to proactively address potential issues.

Drive overall campaign strategy.

Generate monthly reports.

Create a plan for images using pre-made templates and saved brand kit in Canva, tailored to appropriate campaign sizes.
Experience:

Demonstrated experience in media buying and digital strategy Ideally, you will have proficiency in one or more of these platforms (google ads, Meta ads, Pinterest ads)

Proficiency in crafting and optimizing marketing funnels.

Strong analytical skills and experience with data-driven decision-making.

Experience in creating and optimizing marketing funnels.

Proven track record of meeting or exceeding client sales goals and KPIs.

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How We Will Help You Succeed
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We want you to succeed in this role. We will provide any additional training you may need to get on board and hit the ground running. We're not going to teach you how to do your job, because your past experience will serve you well.

However, we will train you regarding our systems, our products and our customers so you can apply your skills to help us achieve our mission.

We will also listen to you, see you for who you are and encourage you to bring your entire self to work. We are humans first, and work colleagues second.

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Employment Type
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This is a full-time role. We are not looking for an agency or someone with no experience with media buying or digital strategy,. We are looking to build a long-term relationship with a full-time employee that can grow with our company.
How to Apply

If you're ready to make magic happen, apply now and let's take the next step towards revolutionizing online success!
If this sounds like you, please reply

In your reply, please tell me:
What your level of experience is with Google ads, Meta Ads or Pinterest Ads?
If you have certifications on any of the above platforms.
The types of clients or businesses (niche) you have worked for.